Make your message stick with expert help from this classic trainer's resource How to Run Seminars and Workshops is the classic guide for trainers and presenters in any industry. Packed with clear advice and real-world practicality, this book covers all aspects including planning, setup, delivery, coaching, and more―including valuable guidance on selling your services. This new Fourth Edition has been updated and expanded, with new information on training simulations, self-marketing, and online delivery. New templates and worksheets help you sell your presentation more effectively, and insider tips leave you equipped to handle any situation that might arise. Novice presenters will find extensive guidance for every phase of the process, and even veteran presenters will learn how to fine-tune and adjust their methods to suit their audience and mode of delivery. Most trainers and presenters know all they need to know about their chosen topic, but very few know how to present it effectively. For more than a decade, this book has been training the trainers―from behind-the-scenes preparations to "in the pit" performance and working with trainees hands-on, straightforward guidance shows you how As training departments shrink―many disappearing entirely―more and more companies are turning to keynote and workshop delivery as a way of reaching key clients. Podcasts are replacing live training, and new technology is continually changing the way presentations are made. Professional trainers and speakers must understand the nuances of any audience/delivery permutation, and tailor their methods to match. How to Run Seminars and Workshops is a trusted resource for presenters seeking to boost their effectiveness at any level, in any industry.
A sought-after speaker and best-selling author, Robert L. Jolles teaches, entertains, and inspires audiences worldwide.
Rob draws on more than thirty years of experience to teach people how to change minds. His keynotes and workshops on influence and persuasion are in global demand, including companies in North America, Europe, Africa, and the Far East. And, most importantly, his work inspires individuals and organizations to create real, lasting change by not just teaching clients how, but why.
Today, Rob’s programs attract diverse audiences, from Global 100 companies to growing entrepreneurial enterprises, from parents to professional negotiators. His best-selling books, including Customer Centered Selling, Mental Agility®, and How to Run Seminars & Workshops have been translated into more than a dozen languages.
I read it for school. Lots of useful information for public speakers and surprisingly relevant for a book originally published in 1993. (I read the fourth edition published in 2017.) This was more for delivering content created by others. My biggest fears about public speaking are that I won't be able to answer a question, and he has several tips throughout the book for handling different situations where that might occur. I'm not sure it is the BEST book on the topic (based on reviews, not my own reading so far) but it has lots of useful examples so I would recommend it to trainers of all types.
Great book with wonderful advice on the main topic as well as many others you would not have thought. It is a bit dated but all one would need to do is take this and apply the more modern concepts.