Build an Army: How Bloggers Turn Visitors into Followers, and Followers into Fans.

by Jonathan Simon

You started your blog for GLORY! Where are your legions of fans??

Your legions are out there, comrade. Grandeur awaits you. Build an Army was written to show new and small bloggers like you how to grow an audience and become an influencer.

Drawing from a history of both blogging and conversion rate optimization, Jonathan breathes new life into time-tested principles for getting audiences to take action and to care. Using rich metaphors and simple language, you'll be introduced to your visitors, your followers, your fairweathers, your fans, and your fanatics. Then you'll learn how to get more of each.

"I am totally enthralled. I love Jonathan's writing voice and tone, and the content is like nothing I've come across before (in a good way)." - Blair Scalise (Lattice & Ivy)

It's big on ideas and small on fluff.

"Love it. Simple, clear, and sticky." - Scott Martineau (Infusionsoft)

Build an Army will help

- Keep new visitors from immedietly leaving your blog
- Get out of your visitors' way and guide them into signing up for more content
- Understand what audiences really care about, and where you're wasting your time
- Inspire readers to connect with you and join your purpose

Plus it's short and pretty fun to read...

"Funny, friendly, and informative. I am already thinking of a few people I need to share this with." - Kelsey Wharton (Girl Next Door Podcast)

176 pages, Kindle Edition

Published November 30, 2016

About the author

I'm Jonathan Simon, author of CODE RED: Computerized Election Theft And The New American Century, co-founder and currently Executive Director of Election Defense Alliance (www.ElectionDefenseAlliance.org), a nonprofit organization founded in 2006 to restore observable vote counting and electoral integrity as the foundation of American democracy.

I have expertise in polling and statistical analysis derived from my time as a political survey research analyst in Washington, DC. I've also authored, both individually and in collaboration, numerous papers related to various aspects of election integrity. I've been active in election integrity efforts since 2001, appearing in several election integrity-related films, as an interviewee on several dozen live programs, and tweeting @JonathanSimon14.

I'm a graduate of Harvard College ('78), New York University School of Law ('86), and New York Chiropractic College ('90). I am admitted to the Bar of Massachusetts, hold membership in the legal honor society Order of the Coif, and since 1993 have directed an interdisciplinary healthcare facility in Cambridge, Massachusetts.

Reviews

[Michael Harris · Rating 4 out of 5]

Full disclosure: the author is a friend BUT I work in the marketing and small business space and there is some really good stuff in here. Build an Army is a great guide on how to identify, write for and engage your audience. It's a quick and unintimidating book with some real gems in it.

[Joshua J Caviness · Rating 5 out of 5]

Well written and thought out.

This is a very well written book. It is more detailed about the dynamics of the business then mist books in the genre.