USE DISRUPTION TO YOUR ADVANTAGE –MAKE IT AN OPPORTUNITY FOR YOUR BUSINESS.
Futureproof paints a complete picture of the major disruptive forces currently facing us -defining them, mapping them out and putting them into context. First understand the Mindsets you need to be fully ready for disruption - what qualities do you need to have, how can you develop them and what should you do next?
Next, discover the 12 Forces that are shaping our world: including the new technologies, how they are used and related, the potential Impact of the disruption and how you can to turn them into enablers for your business.
For each of the Forces, you'll discover:
• What is it and why is it disruptive?
• What do you need to know now?
• What do you need to do next?
BE READY, BE FUTUREPROOF
"The opposite of Future Shock is future proof. Either sit still or move! It’s the latter that Dial and Storkey have outlined for you here. Adapt or die!"
Brian Solis, best-selling author, award-winning digital analyst, futurist and human
"This is a book that challenged me and made me think at every turn. It disrupted my mind!"
Mark Schaefer, consultant, speaker and author of KNOWN
Disruption and change are challenging us all right now and in Futureproof Minter Dial and Caleb Storkey bring some clarity and understanding to what the key disruptive forces in our lives are, at work and elsewhere. The book focuses not just on the mindset shifts that are needed, but the authors aren't afraid to remind us of what is important as we think about our lives more holistically. Many stories and interesting case studies are engaging, while the book provides helpful and actionable ideas throughout. If you are trying to craft a strategy to survive through the upcoming technologically charged years, this book will certainly be very helpful.
This book stands out for its practicality. The language is accessible, the storytelling is lively and the read is an easy one. At the end of every chapter, there's a set of ideas to prompt you to start adopting these inevitable new technologies. Moreover, it's laced with good sense and looks at the key mindsets that will help any business owner to stay the course.
A thoroughly useful read! My husband and I run a business together in an industry that is constantly undergoing disruption and Futureproof helped me to mentally reframe how we plan for and strategize around future change. Dial and Storkey helpfully break the process of prepping for various disruptive forces into three parts: (1) identifying the disruptive force, (2) determining what to do now, and (3) determining what to do next and offer helpful prompts to get the reader intellectually engaged with the process of prepping for the future.
The authors' practical approaches to change can be applied to any different or more granular force of change and are far more pragmatic than my instinctual reaction to change, which entails (1) noticing something is changing, (2) freaking out, and (3) procrastinating around actually addressing the change while losing sleep as I ruminate about said change but fail to build any practical solutions.