Succeeding through the informal way

by Arnaud Segla, Salah Amrane (Illustrator), Lior Doron (Translator)

INTRODUCTION

Local economies in countries that receive economic immigration and the country of origin of this flux of migration obey the contexts and dynamics that can be put in perspective to create synergies and to operate to the development of these same migrant populations. The informal economy generally presents an abundant offer in sources (type of distribution and types of actors) and is rich in the diversity of references (in products and services) but it confronts itself to a volatile demand or more precisely a random “willing to pay”. The latter justifies itself by the economic environment characterized among other things by a weak consumer purchasing power and a household confidence that does not aim for the purchasing of pleasures but to those dictated by the strict necessity and the weak occurrence of purchasing based on stimuli where the vector is the publicity or the visual presentation of the sample. In these conditions, building an informal business and succeeding is a challenge that star ts with the assimilation of the basic entrepreneurial notions before secondly dwelling on the levers to improve sales, notably by the mastering of the newest declensions of marketing (an adequate promotion of the quality and performance) more adapted to realities of ethnic or informal entrepreneurship and therefore of the community economy. We go towards a rehabilitation of the consumer taken into inertia by the “fear of unemployment” (dead Time) engendering the debt and of the producer taken into attraction by “the comfortable price” (without effort) engendering speculation. This passes by the modeling and later the explanation of the economic mechanisms in play. Then by the invitation to a change in attitude. This guide is nothing but the star t of this process.

38 pages, Kindle Edition

Published November 21, 2017

About the author

My name is Arnaud Segla and I am Consultant Manager and Author specializing in Ethnic Entrepreneurship. I was born in Benin raised in Gabon, studied in France and settle in Canada. This enriching pathway grant me a Canado-Beninese citizenship that drive my commitment as Economic Actor and Community Leader. I organize and lead learning activities and supports many entrepreneurs in achieving the objectives of their business project.

Author and individuals committed to the promotion of cultural and traditional heritage, I decided to help entrepreneurs start and grow their business while maintaining and affirming their membership to a community identity that balances their being and their expertise.

My goal is to share my knowledge of ethnic and informal projects, economy and attitudes to help put in perspective the daily actions as entrepreneur. By inviting the ethnic structures in general and Black in particular to a better performance and quality of products and services, I want to lead to the definition of strategies, tactics and projects that will make such enterprises more competitive in creating wealth and value that originate from our way of life: Spirit of Kama.

Based on tradition and popular wisdom, my social engagement relays a moderation message about our relationship to the Earth and Men: “Every man is important in God’s eyes.” So this exhortation to the generations to preserve the human heritage through correcting our attitudes to rebuild legitimate sources of pride and live one more faith: Simplicity.

theleanintention.com gives me the opportunity to share my Vision on economic development, sustainable development and ethnic identity which are the three poles of my editorial line and lifetime project.