The Dartnell Public Relations Handbook: With a Special Section of the Health Care Field

by Robert L. Dilenschneider, Dan J. Forrestal

The Public Relations Handbook offers a simple, step-by-step approach to creating a wide range of news releases, pitch letters, biographies, media alerts, and more. Keep up with the best practices of the public relations professional of the time.

873 pages, Hardcover

First published June 18, 1905

About the author

Robert L. Dilenschneider, founder and CEO of The Dilenschneider Group, is one of the world's foremost communication gurus and leadership coaches. Dilenschneider started in public relations in 1967 in New York.