Web Commerce Technology Handbook

by Daniel Minoli, Emma Minoli

While books on marketing and advertising on the Internet abound, practical technical guidance is scarce. This is the first book to provide businesses and entrepreneurs with hands-on, technical advice on building a successful Internet commerce center. Covering all of the vital enabling technology in depth, Internet Commerce explores the four revenue models currently in Direct sales and marketing of goods and services; sales of advertising space; charging fees for the content accessible through Web sites; and charging fees for online transactions, searches, or links. The book also discusses technical limitations of electronic commerce over today's Internet, and describes successful applications.

621 pages, Paperback

First published October 7, 1997

Reviews

[Saurabh Agarwal]

fcbvc

[Meena · Rating 5 out of 5]

nice

[Usha Parvathi · Rating 5 out of 5]

best

[Mayank]

best book