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Redefining Global Strategy, with a New Preface: Crossing Borders in a World Where Differences Still Matter
New Tools for Succeeding Globally
Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Because a one-size-fits-all strategy no longer stands a chance.
When firms believe in the illusions of a "flat" world and the death of distance, they charge across borders as if the globe were one seamless marketplace. But cross-border differences are larger than we assume. Most economic activity--including trade, real and financial investment, tourism, and communication--happens locally, not internationally. In this "semiglobalized" approach, companies can cross borders more profitably by basing their strategies on the geopolitical differences that matter; they must identify the barriers their strategies will have to overcome, and they must build bridges to cross those barriers. Based on rigorous research, Pankaj Ghemawat shows how to create successful strategies and provides practical management tools so you
Assess the cultural, administrative, geographic, and economic differences between regions at the industry level--and decide which ones require attentionTrack the implications of the specific border-crossing actions that will impact your company's ability to create value the mostGenerate superior performance through strategies that are optimized for the three A' adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences)
Using in-depth examples, Ghemawat reveals how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare are adroitly managing cross-border differences. He also shares examples of other well-known companies that have failed at this challenge. Crucial for any business competing across borders, Redefining Global Strategy will help you make the most of our semiglobalized world.
Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Because a one-size-fits-all strategy no longer stands a chance.
When firms believe in the illusions of a "flat" world and the death of distance, they charge across borders as if the globe were one seamless marketplace. But cross-border differences are larger than we assume. Most economic activity--including trade, real and financial investment, tourism, and communication--happens locally, not internationally. In this "semiglobalized" approach, companies can cross borders more profitably by basing their strategies on the geopolitical differences that matter; they must identify the barriers their strategies will have to overcome, and they must build bridges to cross those barriers. Based on rigorous research, Pankaj Ghemawat shows how to create successful strategies and provides practical management tools so you
Assess the cultural, administrative, geographic, and economic differences between regions at the industry level--and decide which ones require attentionTrack the implications of the specific border-crossing actions that will impact your company's ability to create value the mostGenerate superior performance through strategies that are optimized for the three A' adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences)
Using in-depth examples, Ghemawat reveals how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare are adroitly managing cross-border differences. He also shares examples of other well-known companies that have failed at this challenge. Crucial for any business competing across borders, Redefining Global Strategy will help you make the most of our semiglobalized world.
274 pages, Kindle Edition
Published April 10, 2018
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Displaying 1 - 2 of 2 reviews
November 26, 2019
A wonderful read which gives insights and directions towards the unconventional idea, about how the world is not yet flat, and won't be for coming reasons. The book provides ample cases across the globe, traversing through industries and sectors, along with some frameworks to analyze and some strategies to ponder upon. Simple language, convincing thought process.
July 5, 2022
I had to read this book for graduate school (Global Environment of Business) This book was useful in regards to the class but it's a touch dense and slow. I think re-organizing it and separating out the casual discussion could streamline it.
Displaying 1 - 2 of 2 reviews