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Reinvent Your Business Model: How to Seize the White Space for Transformative Growth
Named a Top 10 Business Strategy Book of 2018 by Inc. magazine
In his pioneering book Seizing the White Space, Mark W. Johnson argued that business model innovation is the most proven path to transformational growth. Since then, Uber, Airbnb, and other startups have disrupted whole industries; incumbents such as Blockbuster, Sears, Toys "R" Us, and BlackBerry have fallen by the wayside; and digital transformation has become one of the business world's hottest (and least understood) slogans. Nearly a decade later, the art and science of business model innovation is more relevant than ever.
In this revised, updated, and newly titled edition, Johnson provides an eminently practical framework for understanding how a business model actually works. Identifying its four fundamental building blocks, he lays out a structured and repeatable process for reinventing an existing business model or creating a new one and then incubating and scaling it into a profitable and thriving enterprise. In a new chapter on digital transformation, he shows how serial transformers like Amazon leverage business model innovation so successfully.
With rich new case studies of companies that have achieved new success and postmortems of those that haven't, Reinvent Your Business Model will show you how
Determine if and when your organization needs a new business modelIdentify powerful new opportunities to serve your existing customers in existing marketsReach entirely new customers and create new markets through disruptive business models and productsSeize opportunities for growth opened up by tectonic shifts in market demand, government policy, and technologiesMake business model innovation a more predictable discipline inside your organization
Business model innovation has the power to reshape whole industries--including retail, aviation, media, and technology--redistributing billions of dollars of value. This book gives you the tools to reshape your own company for enduring success.
Reinvent Your Business Model is the strategic innovation playbook you need now and in the future.
In his pioneering book Seizing the White Space, Mark W. Johnson argued that business model innovation is the most proven path to transformational growth. Since then, Uber, Airbnb, and other startups have disrupted whole industries; incumbents such as Blockbuster, Sears, Toys "R" Us, and BlackBerry have fallen by the wayside; and digital transformation has become one of the business world's hottest (and least understood) slogans. Nearly a decade later, the art and science of business model innovation is more relevant than ever.
In this revised, updated, and newly titled edition, Johnson provides an eminently practical framework for understanding how a business model actually works. Identifying its four fundamental building blocks, he lays out a structured and repeatable process for reinventing an existing business model or creating a new one and then incubating and scaling it into a profitable and thriving enterprise. In a new chapter on digital transformation, he shows how serial transformers like Amazon leverage business model innovation so successfully.
With rich new case studies of companies that have achieved new success and postmortems of those that haven't, Reinvent Your Business Model will show you how
Determine if and when your organization needs a new business modelIdentify powerful new opportunities to serve your existing customers in existing marketsReach entirely new customers and create new markets through disruptive business models and productsSeize opportunities for growth opened up by tectonic shifts in market demand, government policy, and technologiesMake business model innovation a more predictable discipline inside your organization
Business model innovation has the power to reshape whole industries--including retail, aviation, media, and technology--redistributing billions of dollars of value. This book gives you the tools to reshape your own company for enduring success.
Reinvent Your Business Model is the strategic innovation playbook you need now and in the future.
275 pages, Kindle Edition
First published June 19, 2018
110 people are currently reading
418 people want to read
About the author
Mark W. Johnson
21 books17 followersMark Johnson is co-founder and Senior Partner of Innosight, an innovation and strategy consulting firm Innosight, which he co-founded with Harvard Business School professor Clayton M. Christensen. He has consulted to the Global 1000 and start-up companies in a wide range of industries—including health care, aerospace/defense, enterprise IT, energy, automotive, and consumer packaged goods—and has advised Singapore’s government on innovation and entrepreneurship.
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Displaying 1 - 12 of 12 reviews
July 26, 2018
An excellent book. It explains how to innovate your business model without either destroying your newco or your core business. Why most truly innovative ideas never see the light of day and how long it really takes for a new business model to add meaningful revenue.
One of the better insights is that we shouldn't ask customers what they want to see in our product but what job they need to have done. As Ford said if he asked his customers they would have said they wanted faster horses. But if he asked them about what needs to be done, he would have seen the automobile in their answer.
Highly recommend.
One of the better insights is that we shouldn't ask customers what they want to see in our product but what job they need to have done. As Ford said if he asked his customers they would have said they wanted faster horses. But if he asked them about what needs to be done, he would have seen the automobile in their answer.
Highly recommend.
July 24, 2018
To be reviewed in the November-December issue of Global Business and Organizational Excellence.
August 10, 2019
I saw Mark Johnson speak at a Harvard Business Review event earlier this year and really liked what he shared so I'm not surprised that I enjoyed this book. It's certainly reiterated some of what I already knew and quite frankly, should be doing more. But as an entrepreneur, the biggest bonus was that it's given me some very useful food for thought about how I apply this thinking to two of my businesses. One that's gone back on the shelf to refer to again. 4-stars.
October 14, 2020
We often see two or more more companies pursuing similar strategy - be it pricing, or the kind of product/service/features they offer. I sometimes wonder if someone were to perform a #doubleblind test - no one might be able to #differentiate between them. In short-term, it poses the problem - what is your #unique value proposition and probably in its absence you are just a commodity business, and in the long-term, it might create a pricing deathmatch that only leads to most cursed one standing last! In some sense, if you get out first, you save yourself some heartburn, some time and perhaps a boatload of money! But on more serious note, being able to innovate the business model seems to be a really big deal for most companies!
I loved reading about #businessmodelinnovation in Mark W. Johnson's book. Specifically, the four-box framework that links #customer #valueproposition, #profitformula and the key #resources and #processes, and the business model #archetypes that are kind of #patterns that help interlock these three in a mutually reinforcing formation. I would even compare them to the concept of #niches in #complexsystems, or some sort of a #fractal pattern that allow a business model to #scaleup.
https://www.innosight.com/insight/rei...
I loved reading about #businessmodelinnovation in Mark W. Johnson's book. Specifically, the four-box framework that links #customer #valueproposition, #profitformula and the key #resources and #processes, and the business model #archetypes that are kind of #patterns that help interlock these three in a mutually reinforcing formation. I would even compare them to the concept of #niches in #complexsystems, or some sort of a #fractal pattern that allow a business model to #scaleup.
https://www.innosight.com/insight/rei...
September 13, 2018
As with his previous “Seizing the White Space”, Johnson presents an elegantly simple structure to one of the most difficult things a company has to do: innovate to grow. Great examples, pertinent stories, and crisp trailblazing set this book apart from so many others that attempt a similar end-state. Highly recommended!
December 13, 2019
Faltam exemplos de modelos de negócios digitais e que nasceram como plataformas ou ecossistema
May 23, 2020
Good book. Very useful knowledge about business models. Lots of typical HBR after-the-fact wisdom, but the book has practical information throughout.
June 9, 2020
Great read!! Easy and understandable ideas!!
Really helpful for people looking to transform their business models or looking for new markets. It has easy to implement ideas.
Really helpful for people looking to transform their business models or looking for new markets. It has easy to implement ideas.
November 22, 2022
A good summary, short and concise as a book. Good templates. Examples were the common familiar ones. Didn’t get from the book how companies sustain business model innovation.
December 31, 2018
This piece presents the wild idea that one can, theoretically, complement re-configure ones business around a new function, in a new way. This requires enormous imagination and awareness, and I am skeptical.
It CAN, however, make sense for cheap simple products, new technology, for transforming industries into a job-to-be-done focus, or to adapt to different competitive forces and competitors. But it's a big deal.
I hear Christensen's distinctive voice a lot in this piece. The practicum opens by stating the new businesses revise their models four times before becoming profitable.
The practicum teaches us that an old model is enshrined in the question "What rules, norms and metrics stand in the way of the new model?" This is a fascinating question for ANY big change.
Altogether a fascinating and insightful expression of radical change in business structure. Highly recommended.
It CAN, however, make sense for cheap simple products, new technology, for transforming industries into a job-to-be-done focus, or to adapt to different competitive forces and competitors. But it's a big deal.
I hear Christensen's distinctive voice a lot in this piece. The practicum opens by stating the new businesses revise their models four times before becoming profitable.
The practicum teaches us that an old model is enshrined in the question "What rules, norms and metrics stand in the way of the new model?" This is a fascinating question for ANY big change.
Altogether a fascinating and insightful expression of radical change in business structure. Highly recommended.
August 30, 2018
#ReinventYourBusinessModel #NetGalley
This is a good guide for entrepreneurs and owners of startups who are looking for grown. The author provides business case to understand that innovation is not the only magic ingredient for success. The book explains how to evaluate and improve the business model without forgetting keys elements for positive results. This is a very good reference book that can be used in classroom for introductory course of entrepreneurship.
This is a good guide for entrepreneurs and owners of startups who are looking for grown. The author provides business case to understand that innovation is not the only magic ingredient for success. The book explains how to evaluate and improve the business model without forgetting keys elements for positive results. This is a very good reference book that can be used in classroom for introductory course of entrepreneurship.
December 28, 2018
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Displaying 1 - 12 of 12 reviews