What do you think?
Rate this book
The SaaS Sales Method Fundamentals: How to Have Customer Conversations
The SaaS Sales Method How to Have Customer Conversations distills how the entire organization communicates with customers down to a simple set of interactions. These interactions happen across multiple channels, from email to phone to in person meetings. What is different about how Blueprints approaches communication is that it emphasizes Impact - understanding how everything in the customer relationship affects the customer’s business results. Sales professionals, whether Sales Development Representatives, Account Executives, Customer Success Managers, or Account Managers, will benefit from the important impact-oriented communications frameworks in this book.
- GenresBusiness
151 pages, Kindle Edition
Published March 16, 2018
60 people are currently reading
116 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 3 of 3 reviews
June 7, 2018
Highly practical tips for all sales professionals
The book is like a pocket guide to the full cycle of sales in today’s world. It is practical, conversational, provides great examples.
Sales people in today’s SaaS world will definitely benefit from these techniques.
The book is like a pocket guide to the full cycle of sales in today’s world. It is practical, conversational, provides great examples.
Sales people in today’s SaaS world will definitely benefit from these techniques.
April 23, 2024
This book has me split down the middle. As a tech CEO, a lot of these tactics explained in this book are used against me dozens of times on a daily basis. I know first hand along with other from other founders what works and what doesn't work. I think there are great insights from this book on how to have great cold outreach, but I also believe there are some bad patterns taught that would immediately land a company in my "never do business because they employed shady tactics" pile.
Some of the tactics explained in the book are also outdated. There was an entire section explaining how to make customized sales videos for customers, but with the invention of the automated "customized video just for you" email services, any time I get an email with a video I immediately assume it's AI generated and immediately report it as spam. Along with this, using videos in emails can tank your email reputation and land future emails in spam.
From the title of the book, I was under the assumption that this book would be about customer conversations across the entire sales cycle, but it seems the book primarily targeted cold outreach. I think some of the communication methods could be used later on in the sales cycle, but the majority wasn't really relevant. It also had a fatal flaw, which assumes all your customers are tech B2B and have a standardized org chart and LinkedIns and Twitters that can be used to pre-farm data.
I'm not saying this was a bad book, and there weren't any benefits to reading it. I think the processes around cold outreach through email and phone were very insightful. Along with how meetings and communication should be structured. I just believe some of the tactics will land you in bad favor with potential customers. Ultimately, you have to pick and choose what works best for your organization.
Some of the tactics explained in the book are also outdated. There was an entire section explaining how to make customized sales videos for customers, but with the invention of the automated "customized video just for you" email services, any time I get an email with a video I immediately assume it's AI generated and immediately report it as spam. Along with this, using videos in emails can tank your email reputation and land future emails in spam.
From the title of the book, I was under the assumption that this book would be about customer conversations across the entire sales cycle, but it seems the book primarily targeted cold outreach. I think some of the communication methods could be used later on in the sales cycle, but the majority wasn't really relevant. It also had a fatal flaw, which assumes all your customers are tech B2B and have a standardized org chart and LinkedIns and Twitters that can be used to pre-farm data.
I'm not saying this was a bad book, and there weren't any benefits to reading it. I think the processes around cold outreach through email and phone were very insightful. Along with how meetings and communication should be structured. I just believe some of the tactics will land you in bad favor with potential customers. Ultimately, you have to pick and choose what works best for your organization.
November 7, 2019
Отличный, современный, практичный метод б2б продаж. Эта книга - про переговоры
Displaying 1 - 3 of 3 reviews