Business Intelligence, Analytics, and Data Science: A Managerial Perspective

by Ramesh Sharda, Dursun Delen, Efraim Turban

This book deals with a collection of computer technologies that support managerial work -- essentially, decision making. These technologies have had a profound impact on corporate strategy, performance, and competitiveness. Collectively, these technologies are called business intelligence, business analytics, and data science. Although the evolution of the terms is discussed, these names are also used interchangeably. This book tells stories of how smart people are employing these techniques to improve performance, service, and relationships in business, government, and non-profit worlds.

Genres: Business

512 pages, Paperback

Published January 1, 2018

Reviews

[Diana · Rating 3 out of 5]

Reading this for a module in graduate program. Most are overviews and lots of the vignettes are vague with only descriptive results and conclusions without actual explanation on how advanced analytics solve the problem.

Nice coverage of almost all things related to BI/analytics but lacks technical details and many parts are not exactly practical. I like how the book captures business problems tho, wishing it can provide more details on problem solving steps and solutions.

[Sophie L · Rating 5 out of 5]

This book provides a great bird's eye view on the topics and brings up review questions for the readers to deepen their knowledge through active-recalling. It also has many exercises and assignments to prompt the readers for some hands-on experience.

[Andras Morvay · Rating 3 out of 5]

This was a good overview on data management with interesting case studies in each chapter. While I appreciated the varied topics regarding the case studies, I would have enjoyed it if the book went into more technical detail on the implementations of the BI solutions mentioned. The 8 chapters cover everything you need to know for a basic understanding of business intelligence and data management.

[Henkjan · Rating 4 out of 5]

Good broad overview of BI in general and the techniques used. Also a nice explanation about the ethical aspects of BI (albeit a little short). Sometimes a little bit basic when explaining the technical side of things. Some topics are described as bleeding edge but are already outdated when reading the book in 2020 but you can hardly blame the book for that.

[Haifa Alhamzah · Rating 4 out of 5]

أعجبني ودراسات الحالة التي يستعرضها عملية. يعطيك نظرة عامة عن ذكاء الأعمال من منظور إداري لكن مشكلته إنه ليس محدَّث/عصري ببعض الأمثلة (a bit outdated)، وأيضًا متفرع كثير. الترجمة ممتازة وعندي النسخة العربية من معرض الكتاب اشتريتها ومتوفرة بجرير كذلك.

[Lowie · Rating 4 out of 5]

The book is good for the managerial perspective of BI… like it says on the cover. So mission accomplished.

It does need an update on some topics. Better wait for the next update if you’re into this topic.

[Janet · Rating 5 out of 5]

Took a month to finish the book, one chapter a day in train. Everyday coming to work, I am always filled with new ideas to apply on my job. There are a lot of vignettes and case studies on the book, good for inspiration.

[Bob Roller · Rating 4 out of 5]

This book provides an excellent overview of business intelligence and data analytics. There are links to many practical exercises, videos, and examples that reinforce the concepts in the book.