Testing with Humans: How to use experiments to drive faster, more informed decision making.

by Giff Constable, Frank Rimalovski (Editor)

Testing with Humans, the sequel to bestseller Talking to Humans, teaches entrepreneurs, innovation teams, and product teams how to run effective experiments. An experiment is a test designed to help you answer the questions "Should we do this?" or "Am I right about this?" If you are open to learning, the insights from your experiments will help you refine your creation and improve your odds of success. Like its prequel, Testing with Humans is concise, highly practical, and packed with useful tactics and tips and examples to answer key run experiments?When to test the business versus the product?What makes a good experiment?How do you turn experiments into decisions and actions?How can we bring experiments into our business culture?

Genres: Business, Nonfiction, Design, Entrepreneurship

114 pages, Kindle Edition

Published October 16, 2018

Reviews

[Annie Gummer · Rating 4 out of 5]

Excellent straight to the point book on experiments to help your business.

[Yapha · Rating 4 out of 5]

Easy to read, detailed explanations of how and why entrepreneurs should run tests of the products and services before launching.

[Nisha · Rating 4 out of 5]

A quick fun school read

[Junwu Zhang · Rating 4 out of 5]

Good book! Introduces some methodologies on how to test hypotheses, list risky assumptions, etc. Some content is similar to that of Testing Business Ideas, but overall still a good read.

[Angeline Rodriguez · Rating 5 out of 5]

Great sequel for talking with humans!

[kimGknits · Rating 5 out of 5]

A quick read with some practical ideas on how to change the way you work. Looking forward to trying to experiment more in my job to get better outcomes.

[Jan Riethmayer · Rating 5 out of 5]

Really good and immediately applicable. Improved customer interviews a lot for me, personally.

[Bogdan · Rating 4 out of 5]

Simple language, pragmatic, gives you a boost to start experimenting.

[Nacho Bassino · Rating 4 out of 5]

Short book, good for introducing the experimentation topic.