The Author's Guide to Write Text That Sells Books

by Rob Eagar

Do you enjoy writing a book but hate writing the marketing text? Learn how to describe your book in ways that readers can’t resist.“I recommend Rob Eagar to any author looking to take their book campaign to a higher level.” – Dr. Gary Chapman, New York Times bestselling author of The 5 Love Languages“Rob Eagar’s expertise was beyond my expectations…” – Wanda Brunstetter, 6-time New York Times bestselling novelist with over 10 million copies soldLanguage is the power of the sale. But, does writing the marketing text for your book seem like a foreign language? Do you wrestle with writing words that convince skeptical readers to purchase? Rob Eagar has coached over 1,000 authors and helped both fiction and nonfiction books hit The New York Times bestseller list.In The Author’s Guide to Write Text That Sells Books, Rob unpacks how to craft potent marketing copy using easy-to-follow tips, templates, and examples. His guidance will help • Grab reader attention with marketing hooks that never let go• Create clever titles people can remember long into the future• Satisfy the reader’s ultimate book-buying question, “What’s in it for me?”• Write fiction or non-fiction book descriptions readers find irresistible• Upgrade your book’s appeal on Amazon’s website at any time for free• Find influencers who will praise your book and help catapult salesDon’t sweat trying to write great copy on your own. Learn how to create electrifying language that makes your blurbs, back cover copy, online ads, and promotions perform better. Buy a copy of The Author’s Guide to Write Text That Sells Books and wield the power of persuasive words.Do you have every book in The Author’s Guide Series from Rob Eagar? It’s the most comprehensive collection of marketing instruction for writers. Other books • The Author’s Guide to Marketing Books on Amazon• The Author’s Guide to Email Marketing

140 pages, Kindle Edition

Published November 4, 2018

Reviews

[Jayna Baas]

All three of Rob Eager's author guides have had a lot of helpful tips and step-by-step advice. His "book hook" tips helped me revamp my descriptions and narrow the focus of my synopses. I haven't had time to apply all of his instructions, but I'm looking forward to taking one step at a time and hopefully writing a full review once I know the results.

[Carrie Daws · Rating 5 out of 5]

I love Rob Eagar's books for two reasons: first, he's immersed in the publishing business, working to sell his own books as well as help other authors hit national bestseller lists every day. And second, he's always practical and down-to-earth. Most of what he recommends will require work, yes, but he encourages you to take things one step at a time and consistently move forward. What he recommends is a TON of work, but it's doable one step, one book at a time. The entire Author's Guide series is perfect for helping new authors get started the right way and experienced authors to tweak what they are already doing.

This particular book is excellent for breaking down the pieces of book descriptions (online and on back covers) that help sell books. He gives excellent examples from both fiction and nonfiction, listing out why they work and how you can copy their techniques. He also walks you through asking for endorsements, including where to find them, and offers a template for asking another to read and review your book.

[Ilze Brand · Rating 5 out of 5]

Wow! What an eye-opening experience!

I was introduced to Rob's books by a friend and first started with a free book to see whether I could understand his writing. Often books contain too much jargon that goes way over my head but this was not the case with Rob. With his easy-to-understand style and clear examples, I absolutely loved his first book and more so this one. My brain is going haywire with ideas and before finishing the book, I got stuck into book hooks, value statements and back copy for my books. I am that author who knows absolutely nothing about marketing but now a whole new world has opened up to me. I cannot wait for this next leg of my journey. Thank you Rob. The wisdom you have added to my writing world is invaluable.

[Angela Enos · Rating 5 out of 5]

This book is filled with all the wisdom and instruction an author needs to write text that markets your book properly and upgrades its appeal on Amazon. My copy is stuffed with small pieces of paper used to brainstorm ideas as Rob Eagar challenged me to create a hook, write the book's description, and generate a value sentence. All of which were intended to "entertain, inspire, or educate the reader."

My copy is highlighted, stuffed with notes, and heavily dog-eared. It appears that my copy has gone through a battle. In fact, it has, and the results of that skirmish will be accoladed by increased book sales.

[Christopher Armani · Rating 5 out of 5]

If you need to write compelling text to market your book, be it a hook, a title, blurb or description, Rob Eagar provides an excellent resource filled with exercises for writing compelling book marketing material.

For me, the most valuable chapters were his series on value statements. The information wasn't new, but Rob's approach to their impact on reader buying decisions, plus his concrete examples for building effective vale statements really resonated with me.

I also appreciate his reminder of why I write.

"Logic makes people think, but emotion makes them act."

[Jennifer Smith · Rating 5 out of 5]

Very Helpful

In a world of constant ping pong advise on marketing for authors, this book was the most helpful. Most advise says figure out your target audience. Look outward. This book made me look inward again to rediscover why I wrote what I did and how to pull from that in order to reach the target audience, super helpful!

[Linda Milligan · Rating 5 out of 5]

Useful marketing guide. Writing fiction is entirely different than writing good marketing text. This book offers guidance for writers like me who feel at a loss in knowing how to market their books. Very informative.

[Christina Vourcos · Rating 5 out of 5]

Familiar But Useful

There’s a lot that I’m familiar with already, but there’s suggestions that are useful that will be good to focus on moving forward. I’m glad that I decided to read this series from Rob Eagar.

[Jennell · Rating 5 out of 5]

Practical advice!

Easy to read & can't wait to implement some of the ideas Rob shared in this guide. Looking forward to more book sales!

[Velma Bagby · Rating 5 out of 5]

Sell Book

I actually updated a few manuscripts & language on my book pages based on what I learned from this guide.

[B. AGHA · Rating 4 out of 5]

Good reading and useful

[Kenneth Lee Morgan · Rating 1 out of 5]

Priceless wisdom

Rob Eagar gave me just what I needed, essential information clearly expressed. He went step by step through the complex and confusing process of selling my book.