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Data Leverage: Unlocking the Surprising Growth Potential of Data Partnerships
"Your business creates a ton of DATA. Now learn how to LEVERAGE it!"
The data your company generates is enormously valuable. But without the right strategy, you’ll never unlock that value - and you might even put your company at risk.
Data Leverage is the first comprehensive book on the exploding opportunity of corporate data partnerships. The authors, Christian and Jay Ward, are experts - a business strategist and a lawyer who, together, have executed hundreds of deals.
Starting with a four-step process - identify, value, structure, and protect - this book will open your eyes to the power of data with detailed descriptions of real deals from entrepreneurs and companies in every sector from retail and finance to media and manufacturing.
Don’t build data partnerships without a detailed map. Data Leverage is the indispensable reference you need to plan for and negotiate data deals - and build new sources of value for your company with the data you’re generating every single day.
The data your company generates is enormously valuable. But without the right strategy, you’ll never unlock that value - and you might even put your company at risk.
Data Leverage is the first comprehensive book on the exploding opportunity of corporate data partnerships. The authors, Christian and Jay Ward, are experts - a business strategist and a lawyer who, together, have executed hundreds of deals.
Starting with a four-step process - identify, value, structure, and protect - this book will open your eyes to the power of data with detailed descriptions of real deals from entrepreneurs and companies in every sector from retail and finance to media and manufacturing.
Don’t build data partnerships without a detailed map. Data Leverage is the indispensable reference you need to plan for and negotiate data deals - and build new sources of value for your company with the data you’re generating every single day.
241 pages, Kindle Edition
Published December 20, 2018
47 people are currently reading
32 people want to read
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July 6, 2019
Company data such as customer lists, transaction records, location data, social media and customer behavior patterns often prove to be among a company’s most valuable asset. But data is often little more than an after-thought.
What are the best practices for identifying, valuing, leveraging and protecting data assets? That’s the subject of “Data Leverage: Unlocking the Surprising Growth Potential of Data Partnerships,” an eye-opening and highly readable new primer by former Yext CDO Christian Ward and his lawyer brother, James Ward.
The Brothers Ward take their readers through the subject A-Z, with an eye towards helping managers understand what a company has in terms of data; how to work with it, especially in the age of the EU’s GPDR regulations; how to leverage it as a marketing aid; and how to add new revenue streams.
The Wards are especially keen on data partnership models, a “1+1 = 3” approach that have helped such local leaders as diverse as Google, Apple, Yelp, Airbnb, Zillow, The Weather Co. and BankRate get ahead of the pack by incorporating relevant databases into their product, and also having their data highlighted by others. “Data partnerships are now at the center of the most successful business strategies,” note the Wards.
To help companies strategize for partnering up, “Data Leverage” goes through “The DataSmart Method.” This is the Ward’s framework for understanding how data can be used; how much it is worth; how its usage can be maximized (by pushing for promotional support etc.); and how it can be protected.
As a consultant and strategist, I have often preached the value of data, content and reselling partnerships to my clients. For me, this book adds a lot of meat and context to the issues involved, and goes into the “must read” category of business books.
What are the best practices for identifying, valuing, leveraging and protecting data assets? That’s the subject of “Data Leverage: Unlocking the Surprising Growth Potential of Data Partnerships,” an eye-opening and highly readable new primer by former Yext CDO Christian Ward and his lawyer brother, James Ward.
The Brothers Ward take their readers through the subject A-Z, with an eye towards helping managers understand what a company has in terms of data; how to work with it, especially in the age of the EU’s GPDR regulations; how to leverage it as a marketing aid; and how to add new revenue streams.
The Wards are especially keen on data partnership models, a “1+1 = 3” approach that have helped such local leaders as diverse as Google, Apple, Yelp, Airbnb, Zillow, The Weather Co. and BankRate get ahead of the pack by incorporating relevant databases into their product, and also having their data highlighted by others. “Data partnerships are now at the center of the most successful business strategies,” note the Wards.
To help companies strategize for partnering up, “Data Leverage” goes through “The DataSmart Method.” This is the Ward’s framework for understanding how data can be used; how much it is worth; how its usage can be maximized (by pushing for promotional support etc.); and how it can be protected.
As a consultant and strategist, I have often preached the value of data, content and reselling partnerships to my clients. For me, this book adds a lot of meat and context to the issues involved, and goes into the “must read” category of business books.
Displaying 1 of 1 review