How to Really Use LinkedIn: Implementing Social Selling & Social Recruiting Projects at Scale

by Bert Verdonck, Michael Clark, Caleb Storkey

How to REALLY Use LinkedInEither you’re part of the social business steamroller… or you’re part of the road.Every business must become a finely-tuned social business to prosper in today’s digital world. And LinkedIn is the essential lever for achieving success. Find out how to REALLY use LinkedIn in Social Business•Align your personal, professional and corporate brands to StandOut on LinkedIn•So that your entire organization projects socially credible thought leadership to a global audience•And then turns that audience into a community of REALLY fervent fans.StandOut in Social Selling•Inspire your sales team with socially credible strategies that succeed with a socially savvy audience•Accelerating results at each stage of the new social sales funnel•Hitting the sales targets that REALLY matter to the organizationStandOut in Social Recruiting•Effectively position yourself as the employer of choice to a social generation•Allowing your recruiting team to find, win and hold the best talent•Driving down the costs of hiring delays and turnover.'Strategic. Practical. Engaging. Everyone in business needs this book'Dr. Ivan Misner, Founder of BNI

302 pages, Kindle Edition

Published February 14, 2019

Reviews

[Kyle Null · Rating 4 out of 5]

Solid foundation for a manager or business leader that's looking to formulate a game plan to create a social business. I'd recommend any small business owner read this to help to understand the value of these services and the training needed surrounding it.