Web Marketing All-in-One Desk Reference For Dummies

by John Arnold, Michael Becker, Ian Lurie

Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies . These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.

Genres: Business, Nonfiction, Internet, Reference

936 pages, Paperback

First published March 1, 2009

About the author

John Arnold is a professional marketer and marketing trainer. He developed training and certification programs for Coca–Cola, Constant Contact, and The Mobile Marketing Association. He also writes the "Marketing Tools & Technologies" column for Entrepreneur Magazine Online. He is coauthor of Web Marketing All–in–One For Dummies and Mobile Marketing For Dummies.

Reviews

[Amir Jabbari · Rating 5 out of 5]

a thorough guide on the specifics of web and online marketing. The only negative point is that some of the claims made in the book regarding SEO and Email Marketing are a bit outdated.

[Alan Sim · Rating 3 out of 5]

This is a good book but I found it frustrating because the images are of poor quality which made it impossible to view the output from Google Analytics.

[Lois Deveneau · Rating 4 out of 5]

Very helpful - I keep this one close for quick reference.