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How To Get To The Top Of Google in 2020: The Plain English Guide to SEO
Whether you’ve dabbled in Search Engine Optimisation (SEO) and been disappointed with the results, are a complete SEO newbie looking for a large slice of the ranking pie or you’re a seasoned professional looking to stay up to date with the best SEO practices, this book is for you. One of our clients came to us in 2015 asking for help. His business was making $2k per month in sales, and he was contemplating closing shop. Today, that business turns over $3.4million per month, thanks to the strategies in this book.You’ll read about this business and others in the book. Every strategy is data-backed and battle-tested by the Exposure Ninja team, who grow real businesses like yours. You’ll Transform your website’s ranking You’ll find SEO can be overwhelming. Replace panic with serene calm as Tim Cameron-Kitchen started out as a professional drummer. After building and ranking a website for his next-door neighbour, he got bitten by the SEO bug. Hundreds of clients later and with a team of 100 at his agency Exposure Ninja, Tim's story shows that anyone, even if you don't have a background in SEO, can learn what it takes to rank their website on Google.We update the book at least once a year to reflect the latest changes to the algorithm, so you’re always in the know. Lifetime updates are included with purchase, so this is the last SEO book you’ll ever need to buy! You’ll also receive a FREE video review of your website’s SEO, carried out by one of the SEO experts at Exposure Ninja. They’ll build you a prioritised plan to follow to improve your ranking and sales.
282 pages, Paperback
Published January 7, 2020
516 people are currently reading
334 people want to read
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Displaying 1 - 30 of 43 reviews
November 13, 2021
The author knows his stuff. He's the head of a company he founded called Exposure Ninja, an official Google partner. This book is so dense with expert advice on how to get your website to the coveted first page of a Google search, I could hardly finish it. Brain overload. Presently, I only have an Etsy website, but when I focus on my own, this will be my go-to resource. I'm considering five stars, but that will come if and when I get actual results. Highly recommended!!
November 9, 2020
I was an SEO exec and Google Adwords Professional in my time agency-side between 2007 and 2011. Since then, as a Social Media & Content Manager, I would always instill an SEO methodology into any work undertaken. I'm soon to be taking on a new role agency-side in Content Marketing. I chose to read this book as I wanted to gain a perspective into how an expert SEO agency shows specifically SMBs how to utilise the practice. I'm a little rusty when dealing with outside clients, so could do with a refresh by considering the language and approaches used here.
I include this intro as a prelude to my review as it's useful for you to appreciate my level of understanding to the subject matter.
If you are a website owner, this is an excellent resource for learning the basics of how to rank your site for search engines. Included are all the tips, easily digestible and simple to action. Everything is laid out perfectly with tasks broken down by chapter (ordered chronologically) to how and when you should undertake each aspect.
The three main areas covered are on-site technical SEO such as keyword analysis and site structure, content and off-site PR and marketing (outreach).
The author also shares the ultimate payoffs that can be achieved by use of graphs - screenshot to show rank improvements and increase in web traffic, plus interesting case studies.
While you could read thousands of articles from various experts on the web to learn more about SEO, its great to just pick up/download this one book instead and get all the info you need in one place.
The book is liberally sprinkled with invites to use the agencies services which is not relevant to me, however given the cost of this book was only £1.99, I'm not going to quibble about this. To be honest, if I were looking to employ the services of an SEO agency, the Exposure Ninja agency would be at the very top of my list of experts to work with given the advice imparted in the book.
A recommended (4 hour approx) read - in plain English, for any business wanting to understand and implement SEO.
I include this intro as a prelude to my review as it's useful for you to appreciate my level of understanding to the subject matter.
If you are a website owner, this is an excellent resource for learning the basics of how to rank your site for search engines. Included are all the tips, easily digestible and simple to action. Everything is laid out perfectly with tasks broken down by chapter (ordered chronologically) to how and when you should undertake each aspect.
The three main areas covered are on-site technical SEO such as keyword analysis and site structure, content and off-site PR and marketing (outreach).
The author also shares the ultimate payoffs that can be achieved by use of graphs - screenshot to show rank improvements and increase in web traffic, plus interesting case studies.
While you could read thousands of articles from various experts on the web to learn more about SEO, its great to just pick up/download this one book instead and get all the info you need in one place.
The book is liberally sprinkled with invites to use the agencies services which is not relevant to me, however given the cost of this book was only £1.99, I'm not going to quibble about this. To be honest, if I were looking to employ the services of an SEO agency, the Exposure Ninja agency would be at the very top of my list of experts to work with given the advice imparted in the book.
A recommended (4 hour approx) read - in plain English, for any business wanting to understand and implement SEO.
September 16, 2020
Very well rewritten and organised. Covers every aspect of SEO in some detail
Of course- 300 pages isn’t enough to cover even one sub topic of SEO
Highly recommend for people planning their SEO marketing strategy
Or someone who is just getting started with SEO and wants to understand the basics.
I followed their newsletter and blog- they write detailed articles that are a perfect follow up to the book
Of course- 300 pages isn’t enough to cover even one sub topic of SEO
Highly recommend for people planning their SEO marketing strategy
Or someone who is just getting started with SEO and wants to understand the basics.
I followed their newsletter and blog- they write detailed articles that are a perfect follow up to the book
Read
August 30, 2021Easy to understand.
This an easy to understand book. Even as a beginner I am able to understand the directions. I highly recommend this book
This an easy to understand book. Even as a beginner I am able to understand the directions. I highly recommend this book
April 28, 2020
This is the book Google should have published
I bought this book after reading reviews and thought even if it’s a 4 stars it would be money well spent. I’ve read it twice in the last 2 weeks and I can see myself will return to it many times more as it is such a great reference for SEO. Whatever stage you’re at with your website this is the book you should buy to to get the most out of search results. The authors have unlock the complexity of SEO and made it accessible to even beginners. This is not a purchase you’ll regret and is one I’ll be recommending to clients who want a better understanding of this area.
I bought this book after reading reviews and thought even if it’s a 4 stars it would be money well spent. I’ve read it twice in the last 2 weeks and I can see myself will return to it many times more as it is such a great reference for SEO. Whatever stage you’re at with your website this is the book you should buy to to get the most out of search results. The authors have unlock the complexity of SEO and made it accessible to even beginners. This is not a purchase you’ll regret and is one I’ll be recommending to clients who want a better understanding of this area.
August 11, 2020
This book is a really valuable read! It’s the second SEO book I’ve read recently. I thought the first was good but this one was better! It’s so easy to understand - I’m new to SEO, but everything is so well explained!
A free website review is offered throughout the book, which I’m definitely going to take advantage of! We are in the process of having our website updated, so as soon as it’s done I shall have it reviewed to see where I can improve it!
Thank you for writing such a handy book!
A free website review is offered throughout the book, which I’m definitely going to take advantage of! We are in the process of having our website updated, so as soon as it’s done I shall have it reviewed to see where I can improve it!
Thank you for writing such a handy book!
June 10, 2021
Great actionable Seo guidelines
Just great reading if you want to learn how to improve the rankings of your business website. Suitable for small business owners. Easy to understand.
Just great reading if you want to learn how to improve the rankings of your business website. Suitable for small business owners. Easy to understand.
October 29, 2020
Learned a lot
Very good book with actionable advice. I’ve already followed some of the tips and my rankings are increasing in the first week.
Very good book with actionable advice. I’ve already followed some of the tips and my rankings are increasing in the first week.
June 20, 2022
Good book for a beginner but also if you are trying to rank your website on google. The insights are well researched and they work. Obviously there is upsell in the book.
July 2, 2025
🎯 Why Crowd Marketing Is a Smart Move
💰 Cost-Effective Alternative to Traditional SEO
Crowd marketing offers tangible results at a fraction of the cost of classic link building or digital outreach campaigns.
🌱 Natural and Steady Link Growth
Links are placed organically over time, mimicking real user behavior — which search engines reward with better rankings.
🤝 Builds Trust Through Real Conversations
Your brand gets discussed in relevant forums and communities, creating authentic touchpoints that users believe in.
🔍 Boosts Engagement and Organic Traffic
Genuine interactions improve behavioral metrics and help attract long-term, high-quality traffic.
🔗 Safe and Google-Friendly
We steer clear of manipulative tactics. No PBNs, no automation — only ethical, white-hat strategies that keep your site protected.
🌟 What Sets Us Apart — Our Core Priorities
✅ 1. Unmatched Execution Quality
Each comment is crafted by hand, matched to the forum’s tone, and placed on carefully selected platforms.
No bots. No templates. No spam. Just high-quality, human-written posts that work.
🎓 2. 10+ Years of Proven Expertise
We’ve been doing crowd marketing since day one — long before it was popular.
With over 5,000 completed projects, we’ve worked with clients across industries — from local businesses to international SaaS and e-commerce giants.
🌐 3. Vast Network of Verified Platforms
Thousands of active forums, blogs, and Q&A sites are already in our database, allowing us to launch your campaign instantly — with laser-targeted precision if needed.
🧑💻 4. Elite Team of Professionals
Our writers are SEO-savvy, highly skilled, and trained to create comments that read naturally and earn trust. Each one is moderated manually.
📦 5. Scalable for Any Project Size
Whether you need 20 links a month or 500 a week, we’ve built the systems to handle any volume without compromising quality.
📞 Let’s Work Together
🌍 crowd-seo.net/en/home-2
✉️ Email: admin@crowd-seo.net
💬 Telegram: @CEO_crowd
💰 Cost-Effective Alternative to Traditional SEO
Crowd marketing offers tangible results at a fraction of the cost of classic link building or digital outreach campaigns.
🌱 Natural and Steady Link Growth
Links are placed organically over time, mimicking real user behavior — which search engines reward with better rankings.
🤝 Builds Trust Through Real Conversations
Your brand gets discussed in relevant forums and communities, creating authentic touchpoints that users believe in.
🔍 Boosts Engagement and Organic Traffic
Genuine interactions improve behavioral metrics and help attract long-term, high-quality traffic.
🔗 Safe and Google-Friendly
We steer clear of manipulative tactics. No PBNs, no automation — only ethical, white-hat strategies that keep your site protected.
🌟 What Sets Us Apart — Our Core Priorities
✅ 1. Unmatched Execution Quality
Each comment is crafted by hand, matched to the forum’s tone, and placed on carefully selected platforms.
No bots. No templates. No spam. Just high-quality, human-written posts that work.
🎓 2. 10+ Years of Proven Expertise
We’ve been doing crowd marketing since day one — long before it was popular.
With over 5,000 completed projects, we’ve worked with clients across industries — from local businesses to international SaaS and e-commerce giants.
🌐 3. Vast Network of Verified Platforms
Thousands of active forums, blogs, and Q&A sites are already in our database, allowing us to launch your campaign instantly — with laser-targeted precision if needed.
🧑💻 4. Elite Team of Professionals
Our writers are SEO-savvy, highly skilled, and trained to create comments that read naturally and earn trust. Each one is moderated manually.
📦 5. Scalable for Any Project Size
Whether you need 20 links a month or 500 a week, we’ve built the systems to handle any volume without compromising quality.
📞 Let’s Work Together
🌍 crowd-seo.net/en/home-2
✉️ Email: admin@crowd-seo.net
💬 Telegram: @CEO_crowd
May 18, 2024
A great read and a good start to SEO.
A few notes:
* The Version I read was for 2023.
* The author did not seem to have an editor proof read this book for spelling errors or formatting issues. This is a slight annoyance. Otherwise deserving of a five-star review had these errors been omitted.
* The information is helpful, readily applicable and easy to get started with. This is a major plus.
* The writing style is enjoyable, informative and occasionally humorous.
* There is a bit too-much self-promotion for Exposure Ninja in the book. Cameron must have mentioned his free website review at least 20+ times throughout the chapters. However I understand, you run a marketing agency, you do what you got to do.
Overall, great read. Entirely worth the money. Hopefully the spelling and formatting errors are fixed in the next version. Certainly worth having on your shelf.
A few notes:
* The Version I read was for 2023.
* The author did not seem to have an editor proof read this book for spelling errors or formatting issues. This is a slight annoyance. Otherwise deserving of a five-star review had these errors been omitted.
* The information is helpful, readily applicable and easy to get started with. This is a major plus.
* The writing style is enjoyable, informative and occasionally humorous.
* There is a bit too-much self-promotion for Exposure Ninja in the book. Cameron must have mentioned his free website review at least 20+ times throughout the chapters. However I understand, you run a marketing agency, you do what you got to do.
Overall, great read. Entirely worth the money. Hopefully the spelling and formatting errors are fixed in the next version. Certainly worth having on your shelf.
January 3, 2022
This book is well written, with simple plain words which can help anyone to understand SEO. I highly recommend this book to almost everyone who is running a business.
The guide/book is laid down in step-by-step procedures. And the most awesome thing I find in the book is that the author gave you the ways how to do the stuff when you are overwhelmingly thinking it’s a lot and I can’t do it.
Very well done Tim. Can’t wait to read other books by exposure ninja 🥷.
The guide/book is laid down in step-by-step procedures. And the most awesome thing I find in the book is that the author gave you the ways how to do the stuff when you are overwhelmingly thinking it’s a lot and I can’t do it.
Very well done Tim. Can’t wait to read other books by exposure ninja 🥷.
September 2, 2022
Literraly SEO Bible!
Dont know where to start really. I read this book in 2 days and immediately applied everything to my website and its awesome!
Book is step by step guide how to get your webpage to rank first on the Google and to get all the leads and sales from being number 1. It is one of the best written guides on anything ever (and i read a lot of books).
If you want to get your page to be seen,much more leads ajd clients/sales you must read this book!
Dont know where to start really. I read this book in 2 days and immediately applied everything to my website and its awesome!
Book is step by step guide how to get your webpage to rank first on the Google and to get all the leads and sales from being number 1. It is one of the best written guides on anything ever (and i read a lot of books).
If you want to get your page to be seen,much more leads ajd clients/sales you must read this book!
April 4, 2023
As someone who’s been in the SEO industry for 4 years, I found this book simple yet comprehensive.
I approach every SEO book with a beginner’s mindset.
This helps me learn new angles and different ways of looking at every aspect of SEO. This book does a great job at that.
I’d definitely recommend it to both experienced SEOs as well as anyone curious to learn more about the industry and how to improve their online visibility/website traffic
I approach every SEO book with a beginner’s mindset.
This helps me learn new angles and different ways of looking at every aspect of SEO. This book does a great job at that.
I’d definitely recommend it to both experienced SEOs as well as anyone curious to learn more about the industry and how to improve their online visibility/website traffic
September 23, 2023
I listened to the audiobook and found it to be one of the most helpful marketing books I've ever read. While I know quite a bit about SEO already, I still took new tips and tricks away from this book that I hadn't considered previously. This book is nothing more than a practical guide (with loads of free resources attached) that will help you improve your website's search ranking. Definitely recommend the read if you're looking to learn about or expand your knowledge of SEO.
June 7, 2022
It's the best book I ever read!
This book has so much information on what makes a good & profitable website. This book should be called the entrepreneur guide to internet development and marketing success. The ninjas don't disappoint, I won't be surprise if this book becomes a best seller.
This book has so much information on what makes a good & profitable website. This book should be called the entrepreneur guide to internet development and marketing success. The ninjas don't disappoint, I won't be surprise if this book becomes a best seller.
February 2, 2025
Excellent and Well-Informed
This book was much different than I expected: they give you the technical stuff for SEO, but it’s centered on being THE authority for your market and the WHY behind the SEO. As a business owner looking to increase me business presence, I highly recommend it!
This book was much different than I expected: they give you the technical stuff for SEO, but it’s centered on being THE authority for your market and the WHY behind the SEO. As a business owner looking to increase me business presence, I highly recommend it!
August 11, 2023
Readable, detailed
I was looking for a refresher on basic SEO. This book is conversational in tone and really made some concepts click. I highly recommend it if you are trying to make sense of what optimization tools like Yoast are asking you to do.
I was looking for a refresher on basic SEO. This book is conversational in tone and really made some concepts click. I highly recommend it if you are trying to make sense of what optimization tools like Yoast are asking you to do.
March 31, 2024
Could have boshed this out in a day - super big and flick through text which was nice
Not super relevant for my role -
More wanted a high level interest in SEO and it did the job, although a lot of it felt obvious
Not super relevant for my role -
More wanted a high level interest in SEO and it did the job, although a lot of it felt obvious
April 25, 2024
This book is loaded with SEO advice and great fodder for a drinking game. Take a swig every time Tim mentions his company, Exposure Ninja, or tries to hook you with the free website review. You'll be sozzled in no time!
September 30, 2024
It's worth reading
I read it all the way through. It's worth reading. Will reading this book get you to the top of Google? No. Money and work will get you to the top of Google. But this book can get you thinking and get you started.
I read it all the way through. It's worth reading. Will reading this book get you to the top of Google? No. Money and work will get you to the top of Google. But this book can get you thinking and get you started.
January 24, 2025
forward looking work
I’ve researched many other SEO from other agencies. This one is the most thorough and forward thinking. They have plenty of resources that help you get started. Honestly, SEO is a must. Learn from here.
I’ve researched many other SEO from other agencies. This one is the most thorough and forward thinking. They have plenty of resources that help you get started. Honestly, SEO is a must. Learn from here.
June 3, 2025
Good book! The writing is about average, but the content in the book is pretty good. One thing I enjoyed is that it is up-to-date and does include some references of artificial intelligence, which I enjoyed overall, lots of great takeaways I can utilize.
August 16, 2025
Actionable and Relevant
A fairly quick read that gets you working with helpful tools very early in the book. It will immediately shift how you view your website content and structure.
A fairly quick read that gets you working with helpful tools very early in the book. It will immediately shift how you view your website content and structure.
September 24, 2020
Good simple overview of SEO, worked for me to get to grips with basics in an easy to understand way.
October 3, 2020
Very good but rambling at end
December 16, 2020
Great book for anyone who wants SEO explained in plain english. Got a lot out of the book which I will take on board to help with the SEO for our company.
January 5, 2021
Está muy bien como introducción al SEO, pero profundiza muy poco en temas que me gustaría leer más.
September 11, 2021
Excellent resource
This is a book that I plan to refer to repetatively. The information is articulate but easy to understand and employ today.
This is a book that I plan to refer to repetatively. The information is articulate but easy to understand and employ today.
September 18, 2021
Best book to learn SEO.
Displaying 1 - 30 of 43 reviews