The Fundamentals of Typography

by Gavin Ambrose, Paul Harris, Sallyanne Theodosiou

Demonstrating the power and variety of typography from hand-drawn to kinetic, this fully updated new edition of The Fundamentals of Typography covers the principles of using type across a range of media.

Starting with a comprehensive introduction to the history of typography, the authors provide detailed explanations and inspirational examples of type usage from leading practitioners from around the world. With expanded practice exercises and four new case studies, this book gives students everything they need to know to use type effectively and creatively.

Genres: Design, Art, Nonfiction, Reference, Business, Art Design

200 pages, Paperback

First published January 1, 2006

Reviews

[Jerin John · Rating 5 out of 5]

Everything you want to know about the type including history, basics, writings, letters, writing styles on many ancient civilizations, typography, typefaces, fonts, letterforms, etc. A recommended must-read for typography enthusiasts.

[Rachel Green · Rating 3 out of 5]

Now that I've read this, it's more of a long-term read: meant to be read over a bit of time. Not something that you can easily read through in a matter of days or hours. Also, you'll definitely pay more attention to how type appears after reading this. It's...an interesting phenomenon.

[Mohammad Shaker · Rating 4 out of 5]

An easy read I can say. Wish there's an extended hands-on practices at the end of the book.

[Vicente Sarmento · Rating 4 out of 5]

É um bom livro, não muito leve não muito denso.
Cuida da parte básica da tipografia com diversos exemplos e explicações bem feitas.
Peca pelo layout do próprio livro, que tem seus altos e baixos. Ainda assim, definitivamente recomendo. Especialmente a iniciantes e intermediários no assunto.

[Danielius Goriunovas · Rating 5 out of 5]

Nors jos perskaičiau tik 80%, tačiau aš jau žinau - skaitysiu dar kartą. Vėl. Ir vėl. Ir jei rasiu pirkti popierinę - būtinai nusipirksiu. Tai tobula. Vidinis šriftų fanatikas manyje šią knygą dievino! :-D

[Andrew · Rating 5 out of 5]

easy to read but fairly comprehensive introduction to typography. includes interesting history plus technical terms and usage.

[Ryan · Rating 2 out of 5]

this one was ok. i didn't feel like i learned too much and the book is generally ugly to look at.

[Mills College Library]

686.22 A496 2011

[Adele_Eastmacott · Rating 5 out of 5]

Parfois trop précis pour mon usage de curieuse dilettante mais très intéressant. J'ai appris beaucoup de choses et je gagnerai à le re-feuilleter pour mieux m'en imprégner

[Marcela Velasquez · Rating 4 out of 5]

Easy to understand and everything you need to know