Blockchain in Digital Marketing-A New Paradigm of Trust

by Maria Johnsen

We are going to look closer at Blockchain technology and its impact on digital marketing processes. We will discuss about the future of blockchain in digital marketing and to what extend using blockchain tools is feasible in online marketing processes. Online marketers and organizations use outdated marketing tools which have security issues. Many SEO, search marketing and digital marketing agencies and companies use buggy tools and as a result hurt their customers’ websites. They either provide a temporary ranking solution which would be outranked within a short amount of time after the payment is made or never get results and blame it on Google Algorithm or any other search engine algorithm. In some cases worst case scenario is to fire their employees. A search marketing and SEO expert relies on an agency or company’s in-house tools in order to provide quality results. If these tools are outdated, their campaigns won’t work and it has nothing to do with SEO or PPC experts’ performance. We are talking about dealing with A.I search engines now. 99.9% of these companies have SEO and PPC measurement tools which measure ranking and Pay Per Click( PPC) performance. However the majority of these tools are not A.I and Blockchain based. They reveal a website’s data to competitor and as a result they create war among companies in every niche. These companies want to outrank each other and as a result exhaust their marketing budgets every year with a little result. The reason they survive online is due to the cold calling department and email marketing efforts. We are the creature of habit and comfortable with running our marketing routines. We dislike change! But how long is this going to last? Security is the major concern in organizations. We should get used to the habit of accepting change. In this book we will dive into the significance of using A.I blockchain technology and at the end conclude our finding.

193 pages, Paperback

First published May 14, 2020

About the author

Maria Johnsen, originating from Trondheim, Norway, is a multifaceted expert with a wide range of skills that span AI computer engineering, film and TV investment, writing, directing, producing, poetry, and digital marketing. Her multilingual upbringing significantly contributed to her linguistic expertise. Her academic background is equally diverse, encompassing Information Technology, Informatics, Beauty Arts and Culture, Computer Engineering, and Film Production.
Maria’s remarkable work has earned her numerous accolades, including the International Star Award for quality leadership, innovation, and excellence in 2019. Her films, available on platforms like Amazon Prime, have reached audiences in over 200 countries. In addition to her success in filmmaking, Maria has authored 85 books across multiple languages, including English, German, French, Spanish, Japanese, and Dutch, many of which are used as educational materials in postgraduate studies. Her influence as an author spans the globe, with her works being utilized in universities across North America and Europe.
Some of her most notable titles include Search Engine Revolution, The Business of Filmmaking: Building a Business and Networking Strategies in the Movie Industry, AI in Digital Marketing, The Future of Artificial Intelligence in Digital Marketing: The Next Big Technological Break, Blockchain in Digital Marketing: A New Paradigm of Trust, Multilingual Digital Marketing: Managing for Excellence in Online Marketing, AI and Moral Dilemmas, Large Language Models (LLMs), Self-Aware AI Robot, Computer Engineering, Neural Networks, and Sales in The Age of the Intelligent Web. These works highlight her deep knowledge of digital marketing and emerging technologies.
Maria’s educational experiences have taken her around the world, with studies at Sorbonne University in Paris, Kharkov University in Ukraine, and other institutions in Changchun, China, where she became proficient in Korean and Chinese. She has taught English, French, and Russian to undergraduate and postgraduate students, achieving a notable 70% success rate in helping her students secure scholarships for further studies in the US and Canada.
As an entrepreneur, Maria founded Golden Way Media, a global business promotion company. Based in London, UK, she leads both Golden Way Media Films and Golden Way Media, a digital marketing firm in Norway. Recognized as one of the top digital marketing influencers worldwide and among the top 100 global influencers in artificial intelligence (AI) and Fintech by Onalytica in 2016, Maria continues to thrive in multiple fields. She also writes commercially viable screenplays, making a significant impact in the film industry.

Reviews

[Trizah Kelvin · Rating 5 out of 5]

Great book!
I saw this book’s ad on YouTube and decided to read it. With the relevance of its summary, I knew this was a must-read, so I was ready to set my other books aside and dive in. I am a big fan of blockchain. The book is jam packed with a lot of information on blockchain in digital marketing processes and how it can benefit digital marketers and companies. The author talks about decentralized advertising, blockchain in social media marketing, in SEO, blockchain search engine, A.I blockchain processes, blockchain security and solution to security issues. The blockchain’s impact on influencer marketing, CRM systems and the benefit of smart contracts and blockchain payment systems. I believe that Blockchain is the future of digital marketing and every business and organization should have as much information about it hence this is a must have book. I can’t recommend enough! I give this book a big thumbs up. I am happy with my purchase.

[Kathy · Rating 5 out of 5]

Author's book is filled information on the significance of uing blockchain in digital marketing tools. This book contains case studies and new solutions on A.I blockchain systems. An easy to read.

[Scarlett Cavendish · Rating 5 out of 5]

Blockchain technology has rapidly gained popularity in recent years, with its potential to transform industries ranging from finance to healthcare. In "Blockchain in Digital Marketing," Maria Johnsen explores how blockchain can be utilized in the realm of digital marketing processes.

The book starts by providing an overview of blockchain technology, including its history, how it works, and its various applications. Johnsen then delves into the world of digital marketing, discussing the challenges faced by marketers Maria Johnsen provides how blockchain provides solutions to problems. Overall, "Blockchain in Digital Marketing" is a well-written and informative book that provides a comprehensive overview of how blockchain can be used in digital marketing. It is a valuable resource for marketers, business leaders, and anyone interested in the future of digital advertising.

[Tina Hamilton · Rating 5 out of 5]

In the book "Blockchain in Digital Marketing-A New Paradigm of Trust," the author explores the different ways that blockchain technology can be used in digital marketing. This could include using blockchain to verify user identity, track the authenticity of digital assets such as content or advertisements, or to create secure and transparent payment systems.

Overall, the use of blockchain in digital marketing is still in its early stages, but it has the potential to transform the industry. As with any emerging technology, there are both opportunities and challenges that need to be considered. It will be interesting to see how blockchain technology continues to evolve and impact the digital marketing landscape. I loved this book.

[John · Rating 5 out of 5]

Great book! This book does a great job balancing the technical side of blockchain with practical applications, making it accessible yet thorough.

I found a solid mix of foundational knowledge and hands-on insights that can help understand and leverage blockchain in marketing strategies. It is still a must-read for anyone wanting to stay ahead in the fast-paced field of digital marketing.