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The Introvert’s Edge to Networking: Work the Room. Leverage Social Media. Develop Powerful Connections
For introverts, one of the most intimidating skills they need to develop in order be successful in business and life is networking. Matthew Pollard, the leading expert on introversion and business growth, shares how introverts can actually turn their perceived weakness into a competitive edge.In The Introvert's Edge to Networking, Matthew outlines his proven process for introverts to target and connect with top influencers, leverage connections in a comfortable way, and land new business without having to ask for it. The processes he outlines are all about working smart and knowing what you bring to the table. They rely on building strong relationships where both sides benefit and you earn a reputation where people come to you.
From growing up in a small city in Australia where he suffered from a learning disability that only fed his already introverted nature, Matthew was laid off from his first job weeks before a major holiday and then took the only job that was available to him--door to door sales! After a week of getting doors slammed in his face, he developed a system that started working for him while also being comfortable to sustain as an introvert.
As Matthew "I like to say that our failures seed the success of our future. I think it works the same way for introverts. Because we don't have the same natural abilities as extroverts, we have to make up for it in other ways ... but that extra effort actually gives us an edge over others."
From growing up in a small city in Australia where he suffered from a learning disability that only fed his already introverted nature, Matthew was laid off from his first job weeks before a major holiday and then took the only job that was available to him--door to door sales! After a week of getting doors slammed in his face, he developed a system that started working for him while also being comfortable to sustain as an introvert.
As Matthew "I like to say that our failures seed the success of our future. I think it works the same way for introverts. Because we don't have the same natural abilities as extroverts, we have to make up for it in other ways ... but that extra effort actually gives us an edge over others."
235 pages, Kindle Edition
First published January 19, 2021
380 people are currently reading
1251 people want to read
About the author
Matthew Owen Pollard
3 books64 followersKnown as the Rapid Growth guy, Matthew Pollard is responsible for five multimillion-dollar business success stories, all before the age of 30. His humble beginnings, the adversities he faced, and his epic rise to success show that anyone, with the right motivation and the right strategies, can achieve anything they set their mind to.
Today, Forbes calls him “the real deal,” Global Gurus lists him as a Top 30 Sales Professional, SellingPower Magazine just named him their 2023 Sales Kickoff Speaker of the Year, Sales World Magazine list him as a Top 50 Speaker, and BigSpeak highlights him as an international Top 10 Sales Trainer.
He’s also the founder of IntrovertU and the bestselling author of The Introvert’s Edge book series, which has sold almost 100,000 copies and been translated into 16 languages.
Today, Forbes calls him “the real deal,” Global Gurus lists him as a Top 30 Sales Professional, SellingPower Magazine just named him their 2023 Sales Kickoff Speaker of the Year, Sales World Magazine list him as a Top 50 Speaker, and BigSpeak highlights him as an international Top 10 Sales Trainer.
He’s also the founder of IntrovertU and the bestselling author of The Introvert’s Edge book series, which has sold almost 100,000 copies and been translated into 16 languages.
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Displaying 1 - 30 of 143 reviews
January 24, 2021
I was given an Advanced Reader Copy of this book by the publisher in exchange for an honest review. All thoughts and opinions are my own*
The Introvert's Edge to Networking: Work the Room. Leverage Social Media. Develop Powerful Connections is a great resource for those who have their own business or are in sales. The problem I had with this book though, was that it was advertised as if it would work for all introverts in any area of business, even the corporate world! From what I read, this seems to not be the case. A lot of the successes Matthew Owen Pollard mentioned, focused on small business owners who greatly benefited from these steps. That is absolutely wonderful for them, but I just felt as if reading this was a great waste of my time.
Another thing I had a problem with, was his steps seemed to be very marketing based. Basically, Pollard recommends coming up with a Unified Message. Essentially instead of replying to the question "What do you do?" with the answer "I'm an accountant", he wants you to reply with something like "I'm the Dream Saver". This way instead of feeling like you're being transactional, others will be dying to understand what you do! You can tell them a story about what you do and how you've saved someone's business, or benefited their life. As an introvert, this is way out of my comfort zone and seems very "markety" to me.
This system seems like it's proven to work, but I don't see how any introvert is comfortable using this system. Personally I will be sticking to my current way of things, but I do think Pollard brought up some thought provoking questions. Why do we insist on explaining ourselves based on our technical skills, when we are so much more than that? Why do we as introverts try to play the same game as extroverts when it comes to networking? We are tiring ourselves out with little gratification, we need to work smarter when forming connections. This is one message I will be taking with me in the future.
The Introvert's Edge to Networking: Work the Room. Leverage Social Media. Develop Powerful Connections is a great resource for those who have their own business or are in sales. The problem I had with this book though, was that it was advertised as if it would work for all introverts in any area of business, even the corporate world! From what I read, this seems to not be the case. A lot of the successes Matthew Owen Pollard mentioned, focused on small business owners who greatly benefited from these steps. That is absolutely wonderful for them, but I just felt as if reading this was a great waste of my time.
Another thing I had a problem with, was his steps seemed to be very marketing based. Basically, Pollard recommends coming up with a Unified Message. Essentially instead of replying to the question "What do you do?" with the answer "I'm an accountant", he wants you to reply with something like "I'm the Dream Saver". This way instead of feeling like you're being transactional, others will be dying to understand what you do! You can tell them a story about what you do and how you've saved someone's business, or benefited their life. As an introvert, this is way out of my comfort zone and seems very "markety" to me.
This system seems like it's proven to work, but I don't see how any introvert is comfortable using this system. Personally I will be sticking to my current way of things, but I do think Pollard brought up some thought provoking questions. Why do we insist on explaining ourselves based on our technical skills, when we are so much more than that? Why do we as introverts try to play the same game as extroverts when it comes to networking? We are tiring ourselves out with little gratification, we need to work smarter when forming connections. This is one message I will be taking with me in the future.
January 20, 2023
I expected this book to be focused on the concept of being introvert in combination with networking in many ways (for business, finding a job, meeting new people), but was quite underwhelmed by it.
This book solely focuses on people that are small business owners in the sense of consultants and coaches and anything in that area. The speakers. Nothing wrong with that, but that leaves a huge gap in what this book claims to be. It should be incorporated better in the title or blurb. Small business owners are there in many forms and shapes.
Also a lot of talk about six figures. All his examples had many six figure clients after that, or the example figure already make big cash from his previous job and now needed help networking for his own company that then became a six figure company. 9 out of 10 small business owners will not get there ever.
Being an introvert (otherwise I wouldn't have picked out this book) I didn't feel represented too much either. Sometimes even felt like the author didn't really grasp the concept of being an introvert or the places on the introvert spectrum one can be on. Not every introvert is the same. Some are a mix with extravert and some are 100% introvert. The author is clearly on the more extravert side based on his own stories in the book. On top of that, the whole introvert concept that the author markets with is barely named in the book. To me, the whole book could've been a general networking book.
Thank you Netgalley for a copy in exchange for an honest review.
This book solely focuses on people that are small business owners in the sense of consultants and coaches and anything in that area. The speakers. Nothing wrong with that, but that leaves a huge gap in what this book claims to be. It should be incorporated better in the title or blurb. Small business owners are there in many forms and shapes.
Also a lot of talk about six figures. All his examples had many six figure clients after that, or the example figure already make big cash from his previous job and now needed help networking for his own company that then became a six figure company. 9 out of 10 small business owners will not get there ever.
Being an introvert (otherwise I wouldn't have picked out this book) I didn't feel represented too much either. Sometimes even felt like the author didn't really grasp the concept of being an introvert or the places on the introvert spectrum one can be on. Not every introvert is the same. Some are a mix with extravert and some are 100% introvert. The author is clearly on the more extravert side based on his own stories in the book. On top of that, the whole introvert concept that the author markets with is barely named in the book. To me, the whole book could've been a general networking book.
Thank you Netgalley for a copy in exchange for an honest review.
January 3, 2021
I received an electronic ARC of this book via Netgalley for an honest review.
This book does, at its core, have some useful advice that I hope to work into my life. That said, it could have taught its lesson in a fraction of its length--and in my opinion, at least, would have been stronger for it. Most of the book's advice centers around identifying your professional passion, identifying a niche audience for it, and then--in essence--crafting a clear mission statement and using that when you meet people.
The biggest issue I had with this book was that, despite being an introvert who struggles with the idea of networking, I spent most of the book feeling like the target audience was a person I both am not and have no desire to be. A considerable portion of the text seems to be aimed at a hypothetical reader who is already either a small business owner or else very successful in their field of passion, working in a capacity that specifically involves sales to wealthy clients. As a government employee whose interests (if not actual employment) are more in public history and cultural resource management, it's a bit of a leap for me to try to apply a lot of this to my own life and career goals.
While the stories that Pollard tells throughout the book do illustrate the method he suggests using to network, they often serve to bulk up the length of the book without adding much substance. The various ways in which he has dazzled everyone he meets (as long as they're affluent, powerful, and/or own a business that caters to the affluent and powerful) is not particularly interesting to me, but I suppose it might have more appeal to someone who really sees themselves in the "business world" or aspires to entrepreneurship.
All that being said, many of Pollard's points doubtlessly are good advice for anyone. Convey your passions clearly and succinctly, be an engaging storyteller, don't try to be everything to everyone but instead be very good at what you are and do. In the end, what I got out of it is that the principles that apply to writing good interpretive signs and exhibit labels probably apply to telling people about yourself, too (though of course Pollard never puts it in those terms--he's "The Rapid Growth Guy," not a cultural resource management/interpretation/public history guy).
This book does, at its core, have some useful advice that I hope to work into my life. That said, it could have taught its lesson in a fraction of its length--and in my opinion, at least, would have been stronger for it. Most of the book's advice centers around identifying your professional passion, identifying a niche audience for it, and then--in essence--crafting a clear mission statement and using that when you meet people.
The biggest issue I had with this book was that, despite being an introvert who struggles with the idea of networking, I spent most of the book feeling like the target audience was a person I both am not and have no desire to be. A considerable portion of the text seems to be aimed at a hypothetical reader who is already either a small business owner or else very successful in their field of passion, working in a capacity that specifically involves sales to wealthy clients. As a government employee whose interests (if not actual employment) are more in public history and cultural resource management, it's a bit of a leap for me to try to apply a lot of this to my own life and career goals.
While the stories that Pollard tells throughout the book do illustrate the method he suggests using to network, they often serve to bulk up the length of the book without adding much substance. The various ways in which he has dazzled everyone he meets (as long as they're affluent, powerful, and/or own a business that caters to the affluent and powerful) is not particularly interesting to me, but I suppose it might have more appeal to someone who really sees themselves in the "business world" or aspires to entrepreneurship.
All that being said, many of Pollard's points doubtlessly are good advice for anyone. Convey your passions clearly and succinctly, be an engaging storyteller, don't try to be everything to everyone but instead be very good at what you are and do. In the end, what I got out of it is that the principles that apply to writing good interpretive signs and exhibit labels probably apply to telling people about yourself, too (though of course Pollard never puts it in those terms--he's "The Rapid Growth Guy," not a cultural resource management/interpretation/public history guy).
August 15, 2021
I get the sense that "networking" means something different to this guy than to me. This largely boils down to a set of stories and tips on marketing and sales. In my industry at least, if you called yourself "The X Architect" or something equally eye-roll-inducing you'd be laughed out of the room. And we've all been forced to sit through executives talking through these same exact talking points about passion and mission and niche, cycling through the same motivational posters, and so on and so on. We all smile and nod, and the executive feels real good about feeling that they motivated the team, but in reality all that it's doing is wasting time and making the motivation divide between executives and workers even more obvious.
The fact that this is focused so strongly on small business owners makes it even more unnecessary and not particularly useful -- most of us don't have the luxury of finding a mission. And I still don't really believe in the people-focused mission thing. I'm really not convinced that people do an electrician job because "they hate to see when good hard working Americans are suddenly plunged into the dark and are unable to live their best lives" as much as "I liked electronics, I got a job doing it, and now I like money". I have a very, very strong suspicion that 99+% of these missions are reverse-engineering -- going from what you already do and figuring out how to make that sound altruistic.
Other things that annoyed me: a lack of direct connection between this approach and money beyond "after we did this, good things happened" -- it's hard to measure these things properly, but this approach is very, very susceptible to cherry-picking, and it's why executive reports almost always look positive. Questionable scientific reasonings (mirror neurons are not really understood, and they definitely aren't understood like _that_), jargon-laden long sentences he's expecting people to say to other professionals without laughing at themselves somehow, and repetitive, not particularly well written wording. It feels unnecessarily long and there's still scant little information in there.
I was hoping more for the "making connections" bit as opposed to the sales and marketing side of things... there's a little there, but not much. I agree with the value of avoiding commodification, but I find the approach excruciating at best, and that's just in having to deal with other people doing stuff like this in the past.
With regard to the "introvert" thing -- as far as I can tell, the only difference this would have from the hypothetical extrovert-focused alter ego is that he suggests doing research on attendees beforehand. Meh.
The fact that this is focused so strongly on small business owners makes it even more unnecessary and not particularly useful -- most of us don't have the luxury of finding a mission. And I still don't really believe in the people-focused mission thing. I'm really not convinced that people do an electrician job because "they hate to see when good hard working Americans are suddenly plunged into the dark and are unable to live their best lives" as much as "I liked electronics, I got a job doing it, and now I like money". I have a very, very strong suspicion that 99+% of these missions are reverse-engineering -- going from what you already do and figuring out how to make that sound altruistic.
Other things that annoyed me: a lack of direct connection between this approach and money beyond "after we did this, good things happened" -- it's hard to measure these things properly, but this approach is very, very susceptible to cherry-picking, and it's why executive reports almost always look positive. Questionable scientific reasonings (mirror neurons are not really understood, and they definitely aren't understood like _that_), jargon-laden long sentences he's expecting people to say to other professionals without laughing at themselves somehow, and repetitive, not particularly well written wording. It feels unnecessarily long and there's still scant little information in there.
I was hoping more for the "making connections" bit as opposed to the sales and marketing side of things... there's a little there, but not much. I agree with the value of avoiding commodification, but I find the approach excruciating at best, and that's just in having to deal with other people doing stuff like this in the past.
With regard to the "introvert" thing -- as far as I can tell, the only difference this would have from the hypothetical extrovert-focused alter ego is that he suggests doing research on attendees beforehand. Meh.
October 17, 2020
I was given an ecopy of this book in exchange for a fair and honest review. Thanks to Netgalley and Harpercollins for the opportunity. This book caught my eye because it addresses what I see as a professional weakness that I have as an introvert. The author clearly has found his niche in life, and lays out practical advice on how to alleviate these weaknesses. While business owners will find the most use out of the techniques introduced here, anyone looking to network and brand themselves will be well served by reading through these anecdotes and how-tos. For an introvert, having a step by step recipe to follow is extremely useful. The central piece of advice, which he admits will be painful for an introvert, does involve a few phone calls, but only a few, and the author even lays out a script for those. While I cringe at thinking about making those calls, the argument is well presented by his evidence that the benefits will be well worth it. In terms of business books, I recommend this highly to anyone who has felt awkward during networking time at a conference or at a social event. It lays out the formulas that successful networkers use-so what looks like wizardry that only an extrovert can pull off actually seems achievable with this guidance and enough practice. I did not know who the author was going into this-although he has had great success in life and has written in this specific niche before. This is well worth your time for anyone who wants to level up their social game as an introvert.
February 9, 2021
As an introverted business owner and sales trainer, I can attest that every one of Matthew Pollard's steps for networking works. Although I consider myself a seasoned networker, I learned many new ways to approach functions that align with my values and personality.
Pollard breaks down his networking system step-by-step, providing a clear framework to follow. In addition, he has laced the book with success stories that flesh out the intstructions. Not only does this make the book an easier read - it provides tangible proof that the system can work for the reader!
I would highly recommend The Introvert's Edge to Networking for any business owner or sales professional. The lessons you will learn from this book could transform your career!
Pollard breaks down his networking system step-by-step, providing a clear framework to follow. In addition, he has laced the book with success stories that flesh out the intstructions. Not only does this make the book an easier read - it provides tangible proof that the system can work for the reader!
I would highly recommend The Introvert's Edge to Networking for any business owner or sales professional. The lessons you will learn from this book could transform your career!
November 7, 2021
Okay, but doesn't add a whole lot to previous book in terms of general message. Will bump up score if specific tips here prove useful.
December 11, 2021
I was excited to read this book since I am very much an introvert, although I completely understand how essential networking is in business.
I must say a couple of things seemed odd in this book. First of all, the author keeps saying he's an introvert, but then goes on to have certain stories that don't really square up. For example, as a younger kid in Australia, he knew some owner of a hot club (I can't remember the exact position), so he could get in without waiting in line, and could even bring his mates in. Obviously this is cool, but hardly the life of an introvert.
More importantly, I have to say that pretty much every time I've been to a networking event, the people there from large companies are usually NEVER there to network, but to relax with some friends and drink some beers. In fact, at my last event, I was asking some people which chamber I should join, and they literally advised me not to join this and that chamber because all the networking events are so 'serious' and 'everyone is networking'. Obviously this isn't true for entrepreneur events, but still.
Apparently this isn't the case for him, since he talks about networking with some IBM exec at some event and how it got him some supersales.
One other bone of contention was a detail. He said if you go to an event and 2 people are in a conversation then you shouldn't approach them because you'll be interrupting. His reasoning is anecdotal (he was chatting with the aforementioned IBM exec closing a deal). This, however, goes against his own advice NOT to sell at the event itself. And in fact, I've found often the opposite to be true. If it is a networking event (especially for entrepreneurs), then 2 people talking to each other either A) know each other already, in which case they know they should be networking even though they aren't, so someone who approaches them saves them the trouble, Or B) don't know each other, in which case they're probably having an awkward 1st time conversation, and welcome a newcomer, or even if they are having a good conversation, they can always end it on a high note (as the author recommends doing) and decide to meet up again over coffee one day, so the 3rd person will be a welcome addition.
Anyway, all of this makes it seem like I didn't like the book. I actually found it very useful, which I guess is why these other points rankled. I plan on using his information, especially preparing before the meetings, and the follow-up after the meetings (Probably not so much during the meetings, for the reasons mentioned above).
I must say a couple of things seemed odd in this book. First of all, the author keeps saying he's an introvert, but then goes on to have certain stories that don't really square up. For example, as a younger kid in Australia, he knew some owner of a hot club (I can't remember the exact position), so he could get in without waiting in line, and could even bring his mates in. Obviously this is cool, but hardly the life of an introvert.
More importantly, I have to say that pretty much every time I've been to a networking event, the people there from large companies are usually NEVER there to network, but to relax with some friends and drink some beers. In fact, at my last event, I was asking some people which chamber I should join, and they literally advised me not to join this and that chamber because all the networking events are so 'serious' and 'everyone is networking'. Obviously this isn't true for entrepreneur events, but still.
Apparently this isn't the case for him, since he talks about networking with some IBM exec at some event and how it got him some supersales.
One other bone of contention was a detail. He said if you go to an event and 2 people are in a conversation then you shouldn't approach them because you'll be interrupting. His reasoning is anecdotal (he was chatting with the aforementioned IBM exec closing a deal). This, however, goes against his own advice NOT to sell at the event itself. And in fact, I've found often the opposite to be true. If it is a networking event (especially for entrepreneurs), then 2 people talking to each other either A) know each other already, in which case they know they should be networking even though they aren't, so someone who approaches them saves them the trouble, Or B) don't know each other, in which case they're probably having an awkward 1st time conversation, and welcome a newcomer, or even if they are having a good conversation, they can always end it on a high note (as the author recommends doing) and decide to meet up again over coffee one day, so the 3rd person will be a welcome addition.
Anyway, all of this makes it seem like I didn't like the book. I actually found it very useful, which I guess is why these other points rankled. I plan on using his information, especially preparing before the meetings, and the follow-up after the meetings (Probably not so much during the meetings, for the reasons mentioned above).
January 13, 2021
I thought Matthew Pollard's first book, The Introvert's Edge: How the Quiet and Shy Can Outsell Anyone was instrumental to me. I became a small business owner in 2020 and because I was in corporate America behind the scenes, never needed to develop sales skills. They are absolutely required now and because of this book I now have a system in place that has made sales and marketing so much less scary.
Page 41 of the sequel, The Introvert’s Edge to Networking: Work the Room. Leverage Social Media. Develop Powerful Connections"The Introvert's Edge to Networking: Work the Room. Leverage Social Media. Develop Powerful Connections" spoke even LOUDER!
To find your rocket fuel, you need to be able to answer three important questions:
1. What do you want to see (happen, stop happening, change, or improve) in the world, within the work-place, with customers, with suppliers, with prospects, and so on?
2. Why do you care?
3. What's the driving passion behind it?
Combined with a story, this small section was immediately placed into action when I needed to change the decision of a committee. With the confidence I had because I knew the answer to all three I was able to petition other members (the networking part) to support my cause.
Even as an extrovert, this gives me a way to not be salesy. Being able to bring genuine value to my conversations, beyond trying to gain clients has made networking an even more exciting venture! Matthew's use of stories may seem a tad over-pervasive through the book, but for good reason. They not only demonstrate the technique, but show real outcome of using it. They are also super at helping me recall key points. Let me explain:
A Tale of Two Networkers (pg 163) is one of my favorite! Having a script, doing your research, and the "last lap" stay in my head because I remember the story of Tom. "...90% of networking success happens outside the room [if you focus on the system]..."
Whether you're networking to get clients, a job, or even just socially, you should read this book. Matthew is a powerful author that speaks authentically.
Although I received a copy of the book from HarperCollins Leadership, all opinions are honest and my own & I was super excited for the priveldge.
Page 41 of the sequel, The Introvert’s Edge to Networking: Work the Room. Leverage Social Media. Develop Powerful Connections"The Introvert's Edge to Networking: Work the Room. Leverage Social Media. Develop Powerful Connections" spoke even LOUDER!
To find your rocket fuel, you need to be able to answer three important questions:
1. What do you want to see (happen, stop happening, change, or improve) in the world, within the work-place, with customers, with suppliers, with prospects, and so on?
2. Why do you care?
3. What's the driving passion behind it?
Combined with a story, this small section was immediately placed into action when I needed to change the decision of a committee. With the confidence I had because I knew the answer to all three I was able to petition other members (the networking part) to support my cause.
Even as an extrovert, this gives me a way to not be salesy. Being able to bring genuine value to my conversations, beyond trying to gain clients has made networking an even more exciting venture! Matthew's use of stories may seem a tad over-pervasive through the book, but for good reason. They not only demonstrate the technique, but show real outcome of using it. They are also super at helping me recall key points. Let me explain:
A Tale of Two Networkers (pg 163) is one of my favorite! Having a script, doing your research, and the "last lap" stay in my head because I remember the story of Tom. "...90% of networking success happens outside the room [if you focus on the system]..."
Whether you're networking to get clients, a job, or even just socially, you should read this book. Matthew is a powerful author that speaks authentically.
Although I received a copy of the book from HarperCollins Leadership, all opinions are honest and my own & I was super excited for the priveldge.
January 14, 2021
This book exposes the truths about Introverts!! Yes - Introverts can socialise and speak with people and can network to build connections and business opportunities. I'm an introvert and usually dread the thought of entering a room full of strangers and introducing myself. I've learnt to prepare and practise, just as Matthew Pollard outlines in his book. He describes the real feelings that often scare introverts and how to overcome those fears and in fact, embrace your true strengths.
An Introvert's natural abilities include: listening and emphasising - which is exactly what you need to be good at networking. So in harnessing these strengths, you will become THE BEST networking in the room!
I recommend this book to both Introverts and Extraverts as the ultimate guide to be the best networker you can be!
An Introvert's natural abilities include: listening and emphasising - which is exactly what you need to be good at networking. So in harnessing these strengths, you will become THE BEST networking in the room!
I recommend this book to both Introverts and Extraverts as the ultimate guide to be the best networker you can be!
January 13, 2021
If you are an introvert, this book and his first book are a must read!! I read the first book and couldn’t believe, until met him, that Introverts could actually be successful at selling - he changed that for me. Now this book is really hitting on things that I deal with in Networking. I read the first chapter where he talked about dreading going to networking events and all that he went through. I had tears of laughter running down my face because it was exactly what I felt before Networking - he nailed it. Now I am learning how to prepare for that, to find my strengths & how to use them; to find my niche which has been very difficult for me. I am loving this book and highly recommend it. A BIG 5 🌟 from me!
October 22, 2020
Clear, immediately-actionable strategies for creating a network of mutually-beneficial connections. Even better, the author teaches you exactly how to do it in a way that feels natural. For those of us who find networking awkward, uncomfortable, and useless, this book offers a completely new way of approaching it. I definitely recognized myself in virtually all of the networking mistakes the book describes, and I'm excited to turn the ship around!
July 28, 2024
Matthew changed my entire opinion on creating a niche. In real estate, I was trying to take whatever I could get and be the master of all. That is not a feasible strategy. I was always worried that by selecting a specialization even more in depth than my industrial specialization I would be forfeiting many potential clients when Matthew told me that, you’re not giving up your old clients you’re just focusing your new effort on this new specialization that you care deeply about open my eyes.
The book doesn’t amazing job of laying out exactly how to come up with your perfect niche and how to implement it in many facets of marketing and networking. I 100% recommend this book to anyone who is trying to improve their client base in the aspect of their business, they thoroughly enjoy.
The book doesn’t amazing job of laying out exactly how to come up with your perfect niche and how to implement it in many facets of marketing and networking. I 100% recommend this book to anyone who is trying to improve their client base in the aspect of their business, they thoroughly enjoy.
December 8, 2020
This is an incredible effective book that gives introverts a step-by-step system to not only feel comfortable networking, but also be successful. I'd highly recommend this book to anyone looking to improve their skills and make more money.
August 14, 2021
This is an exceptionally good book filled with lots of ideas to help the introverted and or shy among us. I fall into the Ambivert category but it is hellish for me to walk into a huge room of strangers and connect.
August 16, 2021
This book is more for entrepreneurs who want to network. While many of the examples given are useful, they are experienced entrepreneurs who can craft scripts and selling points with years of knowledge and skills to back them up. If you're inexperienced in your field or looking for general networking tips, the book may not be that useful.
September 27, 2021
Spoilers: The Edge is looking up people on LinkedIn ahead of time.
September 16, 2022
This book was not entirely what I was expecting: very focused on a specific type of business networking. Some of the advice felt very useful, like define yourself, do the work ahead of time, and be specific about your goals. I guess I should have read the description a little closer, but I'm not sure how relevant it is for someone like me who isn't actually trying to rack up contracts and sales.
February 23, 2025
Navigating the world of networking as an introvert can feel overwhelming, especially when social events demand constant engagement, self-promotion, and an energy level that seems better suited to extroverted personalities. However, building strong professional connections does not require putting on a performance or conforming to traditional networking norms. Instead, introverts can utilize their unique strengths—such as deep curiosity, sincere engagement, and thoughtful communication—to establish meaningful relationships that benefit their careers or businesses.
Rather than seeing networking as a stressful obligation, introverts can approach it strategically, emphasizing quality over quantity. By shifting the focus from collecting business cards to fostering authentic connections, professionals with reserved tendencies can thrive. This method not only allows them to play to their strengths but also leads to interactions that feel genuine and rewarding. Embracing this approach can help introverts navigate professional environments with confidence and ease.
The misconception that introverts are at a disadvantage in networking stems from the assumption that success in such settings requires bold, extroverted behavior. In reality, introverts have natural qualities that allow them to excel—active listening, thoughtful questioning, and the ability to connect deeply with others. Instead of trying to match the high-energy socializing of extroverts, introverts should focus on making conversations meaningful. This approach proves beneficial whether the goal is attracting new clients, securing a mentor, or finding a job that aligns with personal values and ambitions.
Picture networking as a well-planned space launch. Every component, from the initial introduction to the follow-up, contributes to the overall success. Introverts can refine each stage to suit their natural communication style, making interactions more effective and less draining. Passion fuels the process, sparking interest and leaving lasting impressions. Because introverts are often more attuned to their own motivations, they can articulate their purpose clearly, making it easier to engage others in a compelling way.
One key to mastering this form of networking is preparation. Traditional networking can feel impersonal and exhausting, especially when interactions remain surface-level. Instead of trying to connect with as many people as possible, introverts should focus on identifying the right audience—those who appreciate their skills and perspectives. By targeting individuals who genuinely align with their expertise, introverts can make networking a more meaningful and strategic endeavor.
To achieve this, professionals should analyze their existing relationships to identify common traits among their most enthusiastic supporters and highest-paying clients. By examining these patterns, they can determine where their efforts will yield the greatest results. This process helps refine their target audience and ensures that networking efforts are directed toward those who value their contributions.
Once a target audience is identified, the next step is crafting an engaging introduction. Instead of leading with a generic job title or a lengthy explanation, introverts can develop a concise and intriguing phrase—referred to as a Unified Message—that piques curiosity. This brief yet memorable statement encourages further conversation without feeling like a forced sales pitch.
Creating a Unified Message requires reflection and experimentation. It should capture the essence of one’s work in a way that invites follow-up questions. This process may take time, but once finalized, it becomes a powerful tool for making a strong first impression. By presenting themselves with clarity and confidence, introverts can initiate conversations that feel natural and engaging.
Preparation also extends to researching networking events in advance. Understanding who will be in attendance and identifying key individuals to connect with can make the experience less daunting. A simple message sent before the event can establish familiarity, making in-person interactions more comfortable. This proactive approach shifts networking from a random process to a targeted effort, increasing the likelihood of meaningful conversations.
At the event, having a structured conversational approach can help introverts feel more at ease. A Networking Playbook—a mental outline of how to guide discussions—prevents moments of uncertainty and allows for smoother interactions. Instead of focusing on self-promotion, introverts can start conversations by showing genuine interest in others. Asking about their work or passions naturally leads to the opportunity to introduce one’s own expertise when the time is right.
Contrary to common belief, networking success does not come from closing deals on the spot. If a potential opportunity arises, it is often best to schedule a follow-up conversation. This approach allows for a more in-depth discussion without the pressure of an immediate commitment. By keeping initial interactions relaxed and professional, introverts can establish trust and credibility without feeling forced into a sales-driven mindset.
Following up after a networking event is where many relationships either strengthen or fade. Without a strategic follow-up plan, even the most promising connections can be lost. To maintain momentum, introverts should categorize their contacts into three groups: champions, momentum partners, and prospects.
Champions are influential individuals with strong networks who can open doors to valuable opportunities. Engaging with champions requires a personal touch—referencing shared conversations and proposing specific times to reconnect. Because these individuals are often busy, patience and persistence are key.
Momentum partners are colleagues or peers who exchange leads and resources, creating a mutually beneficial support system. These relationships thrive on consistency, so staying in touch regularly and providing valuable connections fosters long-term collaboration.
Prospects are potential clients, employers, or collaborators who may eventually engage in business. To keep the relationship warm, introverts should provide helpful insights, reference past discussions, and offer relevant content. Subtle yet meaningful reminders help maintain interest without feeling intrusive.
An online presence further enhances networking success. A professional website, an updated LinkedIn profile, or an engaging social media presence reinforces credibility. When new contacts can easily learn more about an individual’s work, it strengthens their perception and increases the likelihood of further engagement. This digital footprint also makes introverts more discoverable by potential champions and prospects outside their immediate circles.
Ultimately, the art of networking for introverts is about embracing authenticity rather than imitating extroverted tendencies. Many professionals feel compelled to adopt a more outgoing persona to fit traditional networking norms, but this approach is neither necessary nor sustainable. Introverts have a natural advantage in forming deep, meaningful relationships through empathy, careful listening, and intentional communication.
By leveraging these strengths and implementing strategic preparation, introverts can turn networking from a stressful obligation into an enjoyable and effective tool for career growth. When approached thoughtfully, networking becomes a powerful means of building trust, creating lasting connections, and unlocking new opportunities. Rather than viewing their reserved nature as a barrier, introverts should recognize it as a distinct advantage—one that allows them to engage with others in a way that is both meaningful and impactful.
Success in networking is not determined by how many people one meets or how loudly one speaks, but by the quality of the relationships built. By focusing on genuine interactions, thoughtful preparation, and strategic follow-up, introverts can establish professional connections that endure. Instead of feeling drained by the process, they can approach networking with confidence, knowing that their natural strengths position them for meaningful and lasting success.
Rather than seeing networking as a stressful obligation, introverts can approach it strategically, emphasizing quality over quantity. By shifting the focus from collecting business cards to fostering authentic connections, professionals with reserved tendencies can thrive. This method not only allows them to play to their strengths but also leads to interactions that feel genuine and rewarding. Embracing this approach can help introverts navigate professional environments with confidence and ease.
The misconception that introverts are at a disadvantage in networking stems from the assumption that success in such settings requires bold, extroverted behavior. In reality, introverts have natural qualities that allow them to excel—active listening, thoughtful questioning, and the ability to connect deeply with others. Instead of trying to match the high-energy socializing of extroverts, introverts should focus on making conversations meaningful. This approach proves beneficial whether the goal is attracting new clients, securing a mentor, or finding a job that aligns with personal values and ambitions.
Picture networking as a well-planned space launch. Every component, from the initial introduction to the follow-up, contributes to the overall success. Introverts can refine each stage to suit their natural communication style, making interactions more effective and less draining. Passion fuels the process, sparking interest and leaving lasting impressions. Because introverts are often more attuned to their own motivations, they can articulate their purpose clearly, making it easier to engage others in a compelling way.
One key to mastering this form of networking is preparation. Traditional networking can feel impersonal and exhausting, especially when interactions remain surface-level. Instead of trying to connect with as many people as possible, introverts should focus on identifying the right audience—those who appreciate their skills and perspectives. By targeting individuals who genuinely align with their expertise, introverts can make networking a more meaningful and strategic endeavor.
To achieve this, professionals should analyze their existing relationships to identify common traits among their most enthusiastic supporters and highest-paying clients. By examining these patterns, they can determine where their efforts will yield the greatest results. This process helps refine their target audience and ensures that networking efforts are directed toward those who value their contributions.
Once a target audience is identified, the next step is crafting an engaging introduction. Instead of leading with a generic job title or a lengthy explanation, introverts can develop a concise and intriguing phrase—referred to as a Unified Message—that piques curiosity. This brief yet memorable statement encourages further conversation without feeling like a forced sales pitch.
Creating a Unified Message requires reflection and experimentation. It should capture the essence of one’s work in a way that invites follow-up questions. This process may take time, but once finalized, it becomes a powerful tool for making a strong first impression. By presenting themselves with clarity and confidence, introverts can initiate conversations that feel natural and engaging.
Preparation also extends to researching networking events in advance. Understanding who will be in attendance and identifying key individuals to connect with can make the experience less daunting. A simple message sent before the event can establish familiarity, making in-person interactions more comfortable. This proactive approach shifts networking from a random process to a targeted effort, increasing the likelihood of meaningful conversations.
At the event, having a structured conversational approach can help introverts feel more at ease. A Networking Playbook—a mental outline of how to guide discussions—prevents moments of uncertainty and allows for smoother interactions. Instead of focusing on self-promotion, introverts can start conversations by showing genuine interest in others. Asking about their work or passions naturally leads to the opportunity to introduce one’s own expertise when the time is right.
Contrary to common belief, networking success does not come from closing deals on the spot. If a potential opportunity arises, it is often best to schedule a follow-up conversation. This approach allows for a more in-depth discussion without the pressure of an immediate commitment. By keeping initial interactions relaxed and professional, introverts can establish trust and credibility without feeling forced into a sales-driven mindset.
Following up after a networking event is where many relationships either strengthen or fade. Without a strategic follow-up plan, even the most promising connections can be lost. To maintain momentum, introverts should categorize their contacts into three groups: champions, momentum partners, and prospects.
Champions are influential individuals with strong networks who can open doors to valuable opportunities. Engaging with champions requires a personal touch—referencing shared conversations and proposing specific times to reconnect. Because these individuals are often busy, patience and persistence are key.
Momentum partners are colleagues or peers who exchange leads and resources, creating a mutually beneficial support system. These relationships thrive on consistency, so staying in touch regularly and providing valuable connections fosters long-term collaboration.
Prospects are potential clients, employers, or collaborators who may eventually engage in business. To keep the relationship warm, introverts should provide helpful insights, reference past discussions, and offer relevant content. Subtle yet meaningful reminders help maintain interest without feeling intrusive.
An online presence further enhances networking success. A professional website, an updated LinkedIn profile, or an engaging social media presence reinforces credibility. When new contacts can easily learn more about an individual’s work, it strengthens their perception and increases the likelihood of further engagement. This digital footprint also makes introverts more discoverable by potential champions and prospects outside their immediate circles.
Ultimately, the art of networking for introverts is about embracing authenticity rather than imitating extroverted tendencies. Many professionals feel compelled to adopt a more outgoing persona to fit traditional networking norms, but this approach is neither necessary nor sustainable. Introverts have a natural advantage in forming deep, meaningful relationships through empathy, careful listening, and intentional communication.
By leveraging these strengths and implementing strategic preparation, introverts can turn networking from a stressful obligation into an enjoyable and effective tool for career growth. When approached thoughtfully, networking becomes a powerful means of building trust, creating lasting connections, and unlocking new opportunities. Rather than viewing their reserved nature as a barrier, introverts should recognize it as a distinct advantage—one that allows them to engage with others in a way that is both meaningful and impactful.
Success in networking is not determined by how many people one meets or how loudly one speaks, but by the quality of the relationships built. By focusing on genuine interactions, thoughtful preparation, and strategic follow-up, introverts can establish professional connections that endure. Instead of feeling drained by the process, they can approach networking with confidence, knowing that their natural strengths position them for meaningful and lasting success.
May 20, 2021
A book for introverts! A networking book to help introverts succeed. Networking plays an important role in success whether that be in business or personal life, this book will help introverts to overcome fear and discomfort. A book that will help you on your path to a higher income and powerful connections.
February 16, 2021
For too long I held onto the belief that I would never be a good networker because I am a HUGE introvert! So I have always avoided networking like the plague!!! This booked has really helped me to reframe my belief that introversion makes me "less than," and instead I now see that it's a real SUPERPOWER. Matthew has explained through easy to understand stories that we introverts actually do have many strengths that work well in networking situations, providing you follow a pretty simple process and give yourself permission to test and perfect the process over time. This book will be an absolute game changer for me in my business. I wish this book was written 10 years ago and my younger self had read it back then. I can't imagine where I'd be now if I had. Thanks, Matthew Pollard, for helping me to see myself in a much more positive light as an introvert in a world that seems to be overflowing with extroverts...
July 15, 2022
Overall iw ould consider this book a valuable read for introverts in the stereotypical business world. There are some valuable techniques for those in non-traditional careers, but that is generally outside the scope of this book. It was well-written, well-organized, and included some interesting insights into human social dynamics, and overall had a very strengths-based approach to introversion, which I appreciated. But there were a few too many stories for my taste, and as I work in healthcare I didn't find the book as relevant as I'd hoped. Some of the psychology was a little simplistic, too.
October 11, 2020
People approach networking differently. I, personally, won't come and talk to a stranger just with a goal to network. I would not bother anyone if I don't have a specific goal or any idea to share with that person. And I expect the same approach to me. Typical introvert :) I have also friends who will go and talk to as many strangers as power at any given event and that is fun for them. It did take me many years to network and it is indeed a good thing to do. This book will guide you how and will be very useful if you are like me :)
November 26, 2020
Networking has a reputation as being something that only extroverts excel at. This book seeks to set the record straight and show that introverts are more than capable of being master networkers without making significant changes to their personality.
Through a strict, step-by-step strategy, the author sets out to help the introverted reader channel their natural strengths and master the art of networking in an intelligent, focussed manner. It is backed up with a lot of personal and client stories to hopefully reassure the reader that networking success is really within their reach with a bit of effort and strategic work.
To an introvert they would rather get a root canal than go to a networking event, states the author, noting that if one is minded to push to do it at all, networking is like torture – being not what one got into their chosen profession to do. Perhaps the fault is with networking itself, or at least how it is often carried out? The author says that networking ‘as most people do it today, feels more like door-to-door sales, walking from person to person with a focus on selling as much as possible, as quickly as possible. Creating a meaningful, lasting relationship comes in as a distant second, if at all.’
It gets you thinking, doesn’t it? The author states that introverts need a smarter approach that leverages their strengths, with introverts having a natural edge to the way he believes networking should be really be done. What is the key takeaway? It is a matter of ‘not playing a numbers game and talking to as many people as possible but by being strategic, being prepared, practicing, and knowing how to cultivate deeper relationships with just a few of exactly the right people in the room.’
Even if you believe you are not ready to network or have no immediate need to do so, this book has a lot of interesting information about how to identify your strong points which can be easily used in other situations too.
Adding value to networking interactions is a crucial attribute to success, it is stated, with story-rich presentations and situations being a vital facet, opening up conversations and opportunities along the way. The good thing with stories is that they can be told and re-told, allowing the shy introvert to practice their ‘pitch’ and have a ‘script’ to cling to when sailing in unfamiliar or perceived uncomfortable waters. Establishing a unified message is also recommended, being a way of getting a prospect to ask more information and act as a way to telling your engaging story. Following up contacts is also important, and often overlooked, states the author, likening networking without follow-up to a farmer neglecting to tend to their crops. By ignoring a follow-up, you risk missing out on your biggest-yielding prospects and key relationships.
The book is easy to read and follow thanks to its narrative style. It can feel a little too lengthy at times, but repetition can often help reinforce learning, and it remains an engaging, informative read in any case. The reader may feel that the approach given is challenging and arduous, but it appears to be easy to implement if you just follow the guidance, put your toe tentatively in the water and go with the flow. The author states that he wants the introverted reader to create a networking system that they can control, predict, rely upon and latterly improve.
The author delivers the tools, and it is now up to the reader to implement and take benefit from their undoubted hard work.
Through a strict, step-by-step strategy, the author sets out to help the introverted reader channel their natural strengths and master the art of networking in an intelligent, focussed manner. It is backed up with a lot of personal and client stories to hopefully reassure the reader that networking success is really within their reach with a bit of effort and strategic work.
To an introvert they would rather get a root canal than go to a networking event, states the author, noting that if one is minded to push to do it at all, networking is like torture – being not what one got into their chosen profession to do. Perhaps the fault is with networking itself, or at least how it is often carried out? The author says that networking ‘as most people do it today, feels more like door-to-door sales, walking from person to person with a focus on selling as much as possible, as quickly as possible. Creating a meaningful, lasting relationship comes in as a distant second, if at all.’
It gets you thinking, doesn’t it? The author states that introverts need a smarter approach that leverages their strengths, with introverts having a natural edge to the way he believes networking should be really be done. What is the key takeaway? It is a matter of ‘not playing a numbers game and talking to as many people as possible but by being strategic, being prepared, practicing, and knowing how to cultivate deeper relationships with just a few of exactly the right people in the room.’
Even if you believe you are not ready to network or have no immediate need to do so, this book has a lot of interesting information about how to identify your strong points which can be easily used in other situations too.
Adding value to networking interactions is a crucial attribute to success, it is stated, with story-rich presentations and situations being a vital facet, opening up conversations and opportunities along the way. The good thing with stories is that they can be told and re-told, allowing the shy introvert to practice their ‘pitch’ and have a ‘script’ to cling to when sailing in unfamiliar or perceived uncomfortable waters. Establishing a unified message is also recommended, being a way of getting a prospect to ask more information and act as a way to telling your engaging story. Following up contacts is also important, and often overlooked, states the author, likening networking without follow-up to a farmer neglecting to tend to their crops. By ignoring a follow-up, you risk missing out on your biggest-yielding prospects and key relationships.
The book is easy to read and follow thanks to its narrative style. It can feel a little too lengthy at times, but repetition can often help reinforce learning, and it remains an engaging, informative read in any case. The reader may feel that the approach given is challenging and arduous, but it appears to be easy to implement if you just follow the guidance, put your toe tentatively in the water and go with the flow. The author states that he wants the introverted reader to create a networking system that they can control, predict, rely upon and latterly improve.
The author delivers the tools, and it is now up to the reader to implement and take benefit from their undoubted hard work.
January 19, 2021
I’m new to the entrepreneurial industry so to speak, I don’t run my own business currently but would like to. I have just finished my pre-release copy of the book because I already follow the author and have done some group training on Facebook implementing his first books methods (The Introvers Edge for Sales) this new book is the sequel to his first book carries a similar proven success story vein. I can tell it will be a formality now ‘as opposed’ to an expensive marketing cost when I do need to fish around for client leads, because simply, half of the things discussed I’d never have known or thought about. I really never considered running my own enterprise and having to ‘sell’ and ‘network’ at proper events, it really never occurred to me, I guess I just expected everyone to know how great I was because I knew how hard I worked at it. After reading this book now I see how naive that was but also relieved I am to have the keys to the methods outlined and the simplicity of the story’s literally doing the work for you.
I have to admit I don’t like the word sales or network, as I’m sure many introverts don't, it feels awkward and I dont like expanding into the ‘wrong crowd’ so to speak as that’s all I’ve ever done when networking randomly and unplanned unfortunately. When all said and done though, no sales in business equals no pennies in my piggy bank, which means no dates in fancy places wearing my prettiest clobber, or anything else like the value that comes from getting to help others secure their dreams and transcend their limiting self-talk critics, which we all allow too much time and space in our thoughts from time to time!
I am more comfortable to see myself selling via network opportunities by these modes in the future without feeling fake, greedy or dare I even say corrupt! I guess upon success my plan was to hire ‘someone’ to do ‘something’ because I couldn’t afford to worry and therefore had to take a gamble on the ethics and the cost/vs results because I believed I ‘needed’ them! the thinking was, that I didn’t do all my study to want to sell or self promote really. I want to serve by using expertise I know, learned studying the things I’m passionate about! so I see how this keeps me in control of the flow and direction which is huge. It’s a complete end to end system that has proven results and success story’s to boot AND a mentorship type community of busy bunnies available to join all scampering about in more or less the same direction to help go through the streamlining process with:) not actually usually one to write reviews but I get some free workshops and coffee vouchers for this so if stuck in future implementing real life results the mini mastermind team who already sell their stuff to others may offer to clue me up, with a bit of luck! I did actually fall flat hard face-plant and slid down the hill all the way to the bottom and still bruised from my last little venture. I learned a lot though and this time I’m ready to take off and hit the ground running! in all seriousness though it’s probably one of the most useful books I’ve used so far and can see how the method steps around the madness, so to speak. Relieved much more in myself now, can see it being a valuable asset in my tool kit to my future methods going forward and enjoyed reading it :)
I have to admit I don’t like the word sales or network, as I’m sure many introverts don't, it feels awkward and I dont like expanding into the ‘wrong crowd’ so to speak as that’s all I’ve ever done when networking randomly and unplanned unfortunately. When all said and done though, no sales in business equals no pennies in my piggy bank, which means no dates in fancy places wearing my prettiest clobber, or anything else like the value that comes from getting to help others secure their dreams and transcend their limiting self-talk critics, which we all allow too much time and space in our thoughts from time to time!
I am more comfortable to see myself selling via network opportunities by these modes in the future without feeling fake, greedy or dare I even say corrupt! I guess upon success my plan was to hire ‘someone’ to do ‘something’ because I couldn’t afford to worry and therefore had to take a gamble on the ethics and the cost/vs results because I believed I ‘needed’ them! the thinking was, that I didn’t do all my study to want to sell or self promote really. I want to serve by using expertise I know, learned studying the things I’m passionate about! so I see how this keeps me in control of the flow and direction which is huge. It’s a complete end to end system that has proven results and success story’s to boot AND a mentorship type community of busy bunnies available to join all scampering about in more or less the same direction to help go through the streamlining process with:) not actually usually one to write reviews but I get some free workshops and coffee vouchers for this so if stuck in future implementing real life results the mini mastermind team who already sell their stuff to others may offer to clue me up, with a bit of luck! I did actually fall flat hard face-plant and slid down the hill all the way to the bottom and still bruised from my last little venture. I learned a lot though and this time I’m ready to take off and hit the ground running! in all seriousness though it’s probably one of the most useful books I’ve used so far and can see how the method steps around the madness, so to speak. Relieved much more in myself now, can see it being a valuable asset in my tool kit to my future methods going forward and enjoyed reading it :)
January 19, 2021
I was first introduced to Matthew when I read his first book, The Introverts Edge – How The Quiet and Shy Can Outsell Anyone.
While you don’t need to read the first book to get the value from The Introverts Edge Guide To Networking, when you have read both books, you will have a complete outline in creating your own successful sales system.
In his new book, Matthew explains why introverts make better networkers.
As an introvert, I was highly skeptical. How can you even say introvert and networking in the same sentence without breaking into a cold sweat, right?
After four chapters, I stopped being skeptical, and by the end of the book, I actually became a believer that I, too, can do this, and I began to put my own system in place. Which leads me to – you will want to have a pad and pen next to you as you go through the book.
The premise behind this book is that you can take the ideas and information and use them starting now. “As introverts we’re willing to put in the work to obtain a consistent successful outcome.” Implementing this series in a step-by-step actions that will work for you, if you do the work.
It took me about two weeks to read the book, because the first few chapters I kind of read through with the mindset of “networking will never work for me”. Then I really started to connect, to see how this could actually work for me, and any sales professional that identifies as an introvert.
With true stories and real life examples from people whose paths have changed by using some strategic planning and making a few small tweaks to what they were already doing, Matthew takes you on a journey of how you can systematically become a successful networker, and teaches you how to articulate your value in a way that will make you stand out and inspire genuine interest.
The overall theme about networking that I got from the book is that “being strategic, being prepared, practicing and knowing how to cultivate deeper relations”, and Matthew definitely shows you, throughout the book, to do just that.
To read the review in it's entirety, go to https://www.madesimplebusinesslearnin...
While you don’t need to read the first book to get the value from The Introverts Edge Guide To Networking, when you have read both books, you will have a complete outline in creating your own successful sales system.
In his new book, Matthew explains why introverts make better networkers.
As an introvert, I was highly skeptical. How can you even say introvert and networking in the same sentence without breaking into a cold sweat, right?
After four chapters, I stopped being skeptical, and by the end of the book, I actually became a believer that I, too, can do this, and I began to put my own system in place. Which leads me to – you will want to have a pad and pen next to you as you go through the book.
The premise behind this book is that you can take the ideas and information and use them starting now. “As introverts we’re willing to put in the work to obtain a consistent successful outcome.” Implementing this series in a step-by-step actions that will work for you, if you do the work.
It took me about two weeks to read the book, because the first few chapters I kind of read through with the mindset of “networking will never work for me”. Then I really started to connect, to see how this could actually work for me, and any sales professional that identifies as an introvert.
With true stories and real life examples from people whose paths have changed by using some strategic planning and making a few small tweaks to what they were already doing, Matthew takes you on a journey of how you can systematically become a successful networker, and teaches you how to articulate your value in a way that will make you stand out and inspire genuine interest.
The overall theme about networking that I got from the book is that “being strategic, being prepared, practicing and knowing how to cultivate deeper relations”, and Matthew definitely shows you, throughout the book, to do just that.
To read the review in it's entirety, go to https://www.madesimplebusinesslearnin...
March 19, 2021
Mathew Pollard brings us his knowledge on how to strategically network for introverts. I am a people person personally but what most people don’t know is that I am an introvert. I feel drained after my encounters with others. I need time alone without anyone else to recharge. Just give me a sofa some coffee or tea and a good book or Netflix and leave me be for a few days. Yes! I said days.
So if you’re anything like me and trying to be successful in your career or business then this book might be just what you’ve been looking for.
I love the unique names approach instead of using your everyday skill when telling others what you do, which I first heard Vanessa Van Edwards mention before. I read through this pretty quickly but I will be making my strategic system to market myself. This tells you what to do. It is not the traditional get out there and sell yourself and talk to as many people as you can in an awkward networking event like so many out there tell you to do.
The system itself I can not attest to since I have not put it into practice. That is the true test to the knowledge in this book. While I love reading business books like this, the real review can only come after putting the steps in the book into practice. While I flew through this book in one night and found it great, I could not began to do all the steps tonight.
With that said, I will have to update this review after I have time to thoroughly test the system. With things just restarting from Covid I’m not sure when events will begin to pop up again in my area for this test. I will set a timeframe of 6 months. Perhaps, I will even try online once I get everything together.
If you are interested in growing your network and your business, I suggest you not wait to get this book. Pick it up now and let me know how the steps are working out for you. I would love to hear how much your business grows after following this system.
This book was given to me by NetGalley and HarperCollins Leadership in exchange for an honest review. Thank you. Who knows, maybe one day I will be another one of your stories, Matt.
So if you’re anything like me and trying to be successful in your career or business then this book might be just what you’ve been looking for.
I love the unique names approach instead of using your everyday skill when telling others what you do, which I first heard Vanessa Van Edwards mention before. I read through this pretty quickly but I will be making my strategic system to market myself. This tells you what to do. It is not the traditional get out there and sell yourself and talk to as many people as you can in an awkward networking event like so many out there tell you to do.
The system itself I can not attest to since I have not put it into practice. That is the true test to the knowledge in this book. While I love reading business books like this, the real review can only come after putting the steps in the book into practice. While I flew through this book in one night and found it great, I could not began to do all the steps tonight.
With that said, I will have to update this review after I have time to thoroughly test the system. With things just restarting from Covid I’m not sure when events will begin to pop up again in my area for this test. I will set a timeframe of 6 months. Perhaps, I will even try online once I get everything together.
If you are interested in growing your network and your business, I suggest you not wait to get this book. Pick it up now and let me know how the steps are working out for you. I would love to hear how much your business grows after following this system.
This book was given to me by NetGalley and HarperCollins Leadership in exchange for an honest review. Thank you. Who knows, maybe one day I will be another one of your stories, Matt.
January 11, 2021
Networking: the plot of every introverted business person’s horror movie, am I right? Well, what if it didn’t have to be? What if we - the introverts of the world - could use our innate skills to network naturally and leave an event with a smile instead of a cringe? We can. Absolutely. In fact, thanks to this book, I am starting to see my introversion as a strength where it has been historically perceived as a weakness.
Turns out, some of those natural abilities that help define me as an introvert are some of the best networking skills available. Matthew Pollard’s book, The Introvert’s Edge to Networking not only showed me how to see this as reality, it also showed me how to use them to my advantage.
Matthew discusses one simple trick: being prepared. The depth to which he clarifies his methodology and how he got to it is wonderful and illuminating. A number of tips and tricks are elucidated for us to take, modify, or discard as appropriate.
It’s not like he’s reinvented the wheel or achieved Networking Enlightenment (well, maybe he has, but that’s another story). Matthew has simply seen what is in front of us and packaged it in a lovely little present for us to open. He provides stories, suggestions, thoughts, inspiration, templates. There is woo-woo stuff and full-stop logical stuff. Bottom line, the way Matthew presents his information works for all sorts of people, probably even those weird extraverts. ;)
Perhaps the biggest thing I have gotten out of Matthew’s books is comfort with my introversion, especially in marketing and networking. Even though they are about all I’ve ever known, it turns out that ‘Spray & Pray’ and ‘If you Build it They will Come’ are not valid marketing strategies. Who’da thunk it?
Matthew GETS introverts because he is one of us. He shows us we can all get where we want to go. We just have to play to our strengths and not try to force our square selves into round holes.
If you, like me, are an introvert who has always struggled with networking but has to do it to live your best life, this book is worth a read. I received an advance copy of this book in exchange for this review, but all thoughts and opinions are my own. Great book.
Turns out, some of those natural abilities that help define me as an introvert are some of the best networking skills available. Matthew Pollard’s book, The Introvert’s Edge to Networking not only showed me how to see this as reality, it also showed me how to use them to my advantage.
Matthew discusses one simple trick: being prepared. The depth to which he clarifies his methodology and how he got to it is wonderful and illuminating. A number of tips and tricks are elucidated for us to take, modify, or discard as appropriate.
It’s not like he’s reinvented the wheel or achieved Networking Enlightenment (well, maybe he has, but that’s another story). Matthew has simply seen what is in front of us and packaged it in a lovely little present for us to open. He provides stories, suggestions, thoughts, inspiration, templates. There is woo-woo stuff and full-stop logical stuff. Bottom line, the way Matthew presents his information works for all sorts of people, probably even those weird extraverts. ;)
Perhaps the biggest thing I have gotten out of Matthew’s books is comfort with my introversion, especially in marketing and networking. Even though they are about all I’ve ever known, it turns out that ‘Spray & Pray’ and ‘If you Build it They will Come’ are not valid marketing strategies. Who’da thunk it?
Matthew GETS introverts because he is one of us. He shows us we can all get where we want to go. We just have to play to our strengths and not try to force our square selves into round holes.
If you, like me, are an introvert who has always struggled with networking but has to do it to live your best life, this book is worth a read. I received an advance copy of this book in exchange for this review, but all thoughts and opinions are my own. Great book.
January 13, 2021
Honored to receive a review copy from HarperCollins Leadership in exchange for genuine feedback.
Coming from the 1st book, this has the familiarity and tone that one can easily recognize.
The structure, flow, stories... It's so much better, but also very different.
While the previous book focuses on the stages within a sales, this talks about not just within the networking event itself but also the preparations leading to one and the best strategies after it.
As such, the scope is on another level.
Being strategic not only for the main event but also pre- and post-.
Matthew has included a rich personal collection of steps and exercises for reader.
As with the 1st book, they are simple and deceptively effective, but by no means easy.
Covering a wider time-frame, this installment also contains that much more actionable tools.
One will really appreciate how Matthew shared stories this time.
The stories covered come from such a diverse background with different settings looking for different professional outcomes.
It illustrated clearly how the application of the strategies is extensive.
When it comes to business, many people can have a hard time understanding and making sense of niching.
It's a pleasant surprise how Matthew clarified it in such a concise and quick manner.
He talked about what niching down actually is, why it matters (A LOT!), and how and when to do it correctly.
Those are well and good, but nothing beats the values and virtues highlighted inside.
Matthew is such a huge propagator (and embodiment) of authenticity, kindness, being a giver and always putting the others first.
In the world of business and networking, these are rare but deeply appreciated qualities.
The best thing? They work in perfect tandem with everything in this book!
All in all, this book is absolutely a book recommended wholeheartedly - one that's quickly landing on many top lists and becoming a classic!
Coming from the 1st book, this has the familiarity and tone that one can easily recognize.
The structure, flow, stories... It's so much better, but also very different.
While the previous book focuses on the stages within a sales, this talks about not just within the networking event itself but also the preparations leading to one and the best strategies after it.
As such, the scope is on another level.
Being strategic not only for the main event but also pre- and post-.
Matthew has included a rich personal collection of steps and exercises for reader.
As with the 1st book, they are simple and deceptively effective, but by no means easy.
Covering a wider time-frame, this installment also contains that much more actionable tools.
One will really appreciate how Matthew shared stories this time.
The stories covered come from such a diverse background with different settings looking for different professional outcomes.
It illustrated clearly how the application of the strategies is extensive.
When it comes to business, many people can have a hard time understanding and making sense of niching.
It's a pleasant surprise how Matthew clarified it in such a concise and quick manner.
He talked about what niching down actually is, why it matters (A LOT!), and how and when to do it correctly.
Those are well and good, but nothing beats the values and virtues highlighted inside.
Matthew is such a huge propagator (and embodiment) of authenticity, kindness, being a giver and always putting the others first.
In the world of business and networking, these are rare but deeply appreciated qualities.
The best thing? They work in perfect tandem with everything in this book!
All in all, this book is absolutely a book recommended wholeheartedly - one that's quickly landing on many top lists and becoming a classic!
December 28, 2020
I found Matthew Pollard's first book, The Introvert's Edge, at a bookstore last year and was amazed that someone "got" me. Most people assume I'm an extrovert because I am very involved with business organizations and even lead two monthly networking groups. The truth is that when it comes to talking about and representing myself in a group, I stumble because of my true introverted nature. I've always been better in a one-on-one situation than in groups. Yet, I network consistently and have grown my graphic design/print reseller business this way over the past 21 years. I knew there should be a formula to help me take my business to the next level and that's where this book will help my effectiveness.
I was elated to have been chosen to pre-read and review Matthew's second book, The Introvert's Edge to Networking because this is where I need the most help. Matthew's low-key, no-nonsense tips give a wealth of practical advice that begins long before stepping into any networking meeting. By doing preparation before entering a meeting, Matthew shows, by both illustration and example, that introvert's can have a solid lead over extroverts in the way they both present themselves to, and are perceived by, their contacts.
What makes this book such a beneficial tool in our networking arsenals are both the advice on how to reflect on our strengths and stories and introduce ourselves to others and the real-life examples from Matthew's own story in addition to the stories of those he has helped. Those who are willing to do the preparation ahead of time should succeed brilliantly and increase their sales many times over. The advantages that come from reimagining your presentation and using the strategies outlined in this book cannot be disputed. I'm looking forward to implementing much of what I have learned in Matthew's book to my own business.
I was elated to have been chosen to pre-read and review Matthew's second book, The Introvert's Edge to Networking because this is where I need the most help. Matthew's low-key, no-nonsense tips give a wealth of practical advice that begins long before stepping into any networking meeting. By doing preparation before entering a meeting, Matthew shows, by both illustration and example, that introvert's can have a solid lead over extroverts in the way they both present themselves to, and are perceived by, their contacts.
What makes this book such a beneficial tool in our networking arsenals are both the advice on how to reflect on our strengths and stories and introduce ourselves to others and the real-life examples from Matthew's own story in addition to the stories of those he has helped. Those who are willing to do the preparation ahead of time should succeed brilliantly and increase their sales many times over. The advantages that come from reimagining your presentation and using the strategies outlined in this book cannot be disputed. I'm looking forward to implementing much of what I have learned in Matthew's book to my own business.
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