Hacking the Unconscious

by Rory Sutherland

Genres: Psychology, Nonfiction, Business

Audiobook

Published April 8, 2021

About the author

Rory Sutherland is the vice-chairman of Ogilvy UK and the co-founder of its Behavioural Science Practice. He is the author of Alchemy: The Surprising Power of Ideas that Don’t Make Sense, writes The Spectator’s Wiki Man column, presents several series for Radio 4, serves on the advisory board of the Evolution Institute and is former president of the Institute of Practitioners in Advertising. His TED talks have been viewed more than 7 million times.

Reviews

[Boni Aditya · Rating 1 out of 5]

This is a sad excuse for a book. This is merely collection of some very well run advertising campaigns and nothing more. There is very little insight from this book.

I am not sure how the author alchemy could also Author Hacking the Unconscious.

I shouldn't have even picked up this book.

[Ayesha Ratnayake · Rating 2 out of 5]

A somewhat awkwardly compiled collection of marketing and advertising case studies highlighting the 'magic' of media manipulation. The opposite of heartwarming.

[Matthew Turner · Rating 3 out of 5]

I recommend reading Alchemy instead of this one.

I love Rory Sutherland, but this isn’t really an audiobook, just a collection of radio shows. Chapter six even includes about 5 minutes of the show which aired before this one - bizarre.

In terms of content, Sutherland skates swiftly through a series of interesting marketing case studies (including some he talks about in more detail in Alchemy).

[Rach · Rating 3 out of 5]

Audiobook of podcast compilation rather than a book. Even a good section of another program snuck in at one point.

[Pablo Ortiz-Monasterio Ruffo · Rating 5 out of 5]

I love his logic