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Artificial Intelligence and Machine Learning for Business: A No-Nonsense Guide to Data Driven Technologies

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Artificial Intelligence (AI) and Machine Learning are now mainstream business tools. They are being applied across many industries to increase profits, reduce costs, save lives and improve customer experiences. Consequently, organizations that understand these tools and know how to use them are benefiting at the expense of their rivals.

Artificial Intelligence and Machine Learning for Business cuts through the hype and technical jargon that is often associated with these subjects. It delivers a simple and concise introduction for managers and business people. The focus is on practical application and how to work with technical specialists (data scientists) to maximize the benefits of these technologies.

This revised and fully updated fourth edition contains several new sections and chapters, covering a broader set of topics than before, but retains the no-nonsense style of the original.

236 pages, Kindle Edition

Published May 30, 2021

259 people are currently reading
800 people want to read

About the author

Steven Finlay

17 books10 followers

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5 stars
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31 (15%)
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Displaying 1 - 16 of 16 reviews
Profile Image for Tariq Ibrahim.
6 reviews1 follower
July 20, 2018
No non-sense entry to machine learning with no technical prerequisites

This book delivers on its promise as in its title. It explains the pivotal business case and decisions to take on while embarking on a machine learning project. It is also an entry to the subject, so advanced readers can skip it.
7 reviews
November 9, 2019
Easy to be read also for inexperienced readers in machine learning. Useful to get an overview and so consciously apply machine learning tools in business context.
3 reviews
May 18, 2020
‘This is a good introduction on artificial intelligence and machine learning for business managers. If you’re a data scientist, you can skip it. But if you’re looking for an introduction to this field, then I highly recommend it. The book is concise and written clearly with practical examples on different predictive models and how to use and evaluate them. Well worth the time.
Profile Image for Shane Burford.
4 reviews
August 20, 2017
Great introduction

This book is a great introduction to machine learning. Important for anyone who wants to begin to explore how AI will change their profession.
Profile Image for Eric.
1 review1 follower
May 3, 2019
Excellent book!
Profile Image for Abhishek Sengupta.
59 reviews
December 1, 2019
A good book explaining and introducing AI and it’s possible impact. It got a bit boring in the middle. I would have preferred it to be more case study oriented or with examples of industry implementation and their impact. I really appreciated the ethical perspective of the author because that’s a big debate. However the book scratched the surface, went deep to explain different types of predictive models but then switch gears to implementation challenges. Overall an ok read for a beginner but not one who knows the basics and has experience.
Profile Image for Emil Gigov.
41 reviews12 followers
November 17, 2017
This book is a great introduction into the topic of artificial intelligence and machine learning for those who are not in a technical role. The language is easy to understand and deliberately avoids jargon which makes it very accessible even for those with no prior knowledge of the topic. Keeping the text short was a key objective of the author, though a few more case studies and examples of the application of AI would have been helpful.
Profile Image for Jax Vullinghs.
22 reviews6 followers
October 18, 2018
An accessible introduction to machine learning that describes the different types of predictive models, their respective benefits, and how to operationalise machine learning within a big organisation. The focus is on understanding the problem the model needs to solve, ensuring you have sufficient data to train the model, putting in place the tools and infrastructure required to analyse the data, and developing a plan for how the insights emerging from the model will be used.
Profile Image for Virginia.
9,124 reviews21 followers
March 14, 2025
⭐️⭐️⭐️⭐️
I received an advance review copy for free, and I am leaving this review voluntarily.
Artificial Intelligence and Machine Learning for Business is a clear and practical introduction to how AI and machine learning can drive success. I loved how it simplified complex concepts, making advanced technology feel accessible and actionable for any business!
Profile Image for Yazan Al-masafah.
1 review2 followers
December 29, 2017
Did not add much value

I expected the book to have a wider perceptive about how AI will evolve in the future. Also, business examples are a few and most of them are already well known.. nothing new
1 review
May 9, 2018
I WANT TO READ THIS!!! WHERE CAN I DOWNLOAD IT
Profile Image for Katy.
365 reviews2 followers
October 29, 2018
Succinct and well written read on AI and machine learning at high level
7 reviews
November 10, 2020
Good introductory read for developing an understanding of AI and data science. Some of the complex concepts are presented in a very simple and easy to understand way.
2 reviews
October 23, 2023
Concise and Easy to Understand

This book is a great introduction to AI and why AI matters to a business, I found it easy to understand.
Displaying 1 - 16 of 16 reviews

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