Deep Tech and the Amplified Organisation: How to elevate, scale and amplify your business through the New 4Ps of platforms, purpose, people and planet

by Simon Robinson, Igor Couto, Maria Moraes Robinson

Deep technology is changing our world. The challenge is how to adapt.
A new digital economy is emerging, driven by advances in artificial intelligence, quantum computing and biotechnology. The challenge now for businesses and organisations is to understand how to reach their full potential by integrating their strategy, platform, digital operations, human resources and deep analytical capabilities into a single systemic operating model.

Deep Tech and the Amplified Organisation is an indispensable guide for leaders, designers, technologists, entrepreneurs and changemakers who are seeking to rise to the challenge of creating transformation that matters. The book introduces a visual and systemic blueprint of the amplified organisation which aligns and integrates platform capabilities, digital systems and data analytics with an organisation’s strategy, value proposition and digital operating model.

The result is a transdisciplinary approach to Deep Tech that integrates innovative and new approaches to enterprise architectures, design methodologies and purpose-driven leadership which enables organisations to become future-fit by:

Amplifying business through the New 4Ps framework of platforms, purpose, people and planet;
Designing scalable platform-based business models and elevated value propositions;
Creating open, networked and highly extensive platform architectures;
Achieving organisational agility through implementing a systemic approach to strategy;
Capturing the power of data through deep sensemaking and networked intelligence;
Engaging people meaningfully though deeper customer and employee experiences; and
Integrating universal human values into organisational culture, ecosystem relationships and leadership consciousness.

This book has the key to revolutionise the way you do business and allow you to thrive in the most technologically important era since the industrial revolution. Read Deep Tech and the Amplified Organisation today and start adapting now to the new business environment.

Genres: Business

251 pages, Paperback

First published September 1, 2021

About the author

With three decades of experience in customer experience design, Simon is an internet pioneer and award-winning innovator, having co-founded British Telecom’s Genie Internet, the world’s first mobile internet portal, and contributing to the design and launch of the world’s first smart phones. He is the CEO (Worldwide) of Holonomics, co-founder of the Deep Tech Network, a Harvard Business Review author, and coauthor of Deep Tech and the Amplified Organisation, Customer Experiences with Soul: A New Era in Design and Holonomics: Business Where People and Planet Matter. Simon is respected globally for his contributions to customer experience strategy and Deep Tech, having created numerous design methods and frameworks such as the New 4Ps and the Holonomic Circle.

Reviews

[Mike Wittenstein · Rating 5 out of 5]

What if you could build an organization that your people found naturally attractive? What if the tech it used wasn't met with resistance but rather with anticipation? What if both were more like an enjoyable experience and less like, well, work?

"Deep Tech and the Amplified Organization" gives you four ways to look at what you're doing and how you're doing it. Reading it earns you four perspectives to raise, grow, and earn attention for your business. By exploring how platforms, purpose, people, and the planet (the 4Ps) work individually and collectively, you'll become a relationship architect. A leader capable of using your (now more profitable) organization to create positive social impacts.

I've read the book and am applying the concepts to a non-profit start-up. It's uncanny how aligned we have become at such a young age (2 years as of this writing). The coolest part is that the tech we use changes so quickly, but our values, motivations, and 'core' stay the same. Priceless.