Getting Started in Export

by Roger Bennett

This is a short, basic, factual text, designed for those starting in export. It assumes no prior knowledge and avoids jargon and the emphasis is on sales to the European Community, where 75per cent of UK exports go. Other markets are dealt with in less detail.

192 pages, Paperback

First published December 1, 1995

About the author

Roger Bennett is a business studies academic with special interests in nonprofit marketing and fundraising. He also works in the field of electric and autonomous vehicles, with respect to the forms of public information campaigns needed to promote such vehicles.

Librarian Note: There is more than one author with this name in the Goodreads database.

For the writer/broadcaster, see Roger Bennett