Exploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide.
From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations – how they prosper, how they grow, how they innovate and how they change. Text and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Adnams, Siemens, Air Asia, Apple, Handelsbanken, Glastonbury and the Indian Premier League.
The full text downloaded to your computer
With eBooks you
search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.
Upon purchase, you will receive via email the code and instructions on how to access this product.
Time limit
The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Title: Exploring Strategy Text & Cases Series: - Author: Gerry Johnson, Richard Whittington & Kevan Scholes Genre: Educational/ Business Management Rating: 2.5 stars
This text was useful for the subject I used it for - a business/management class - but not really for much else. It is filled with heaps of information that you might find interesting but this text is not one I'd personally recommend.
Very structured and organized material for applying various strategic frameworks (PESTLE, Porter’s Five-Forces, VRINE, etc.) onto companies. Have read it in order to carry out a strategic analysis for my module “Strategic Management”.
For me as a mathematician a whole new way of thinking and therefore very interesting, love the fact that this book has a very applied approach and many case studies that demonstrate the frameworks.
This book is a good reference book as a springboard to deeper knowledge where required for deeper knowledge. The case studies provide a real world practical view of the application of the content to. I have a hard copy in my library and a kindle version for easy referencing on the job.
As the title of the book suggests, Exploring strategy is a great place to start learning about the discipline of business strategy. The text is well structured and the framework followed in the text provides a good anchor to tie all the ends together. Read it to expand your business vocabulary and learn about the subject.
Strategy is everything. Finance, organisation, marketing etc. is just means. Everyone interested in management should start with strategy to gain an understanding of how everything fits together. This book is a great starting point.
Read as part of a qualification I'm taking. It's a demanding and difficult subject, but the authors do their best to make it both readable and understandable. The real life case studies dotted through the book and in the appendices were especially helpful for me to improve my understanding.
A thorough and useful textbook that I come back to every time I have a question about corporate strategy, or need an idea about how to approach an issue. Worth having on the shelf.
The book I read to research this post was Exploring Corporate Strategy by Gerry Johnson et al which is a very good book which I bought from a car boot sale. This book which is the 2nd edition was published in 1988 and much of the information in the book is probably a bit out of date not to mention corporate strategy has changed since but it's still an interesting book. Much of corporate strategy is about the demographics of your average customer and how your business responds to market conditions. Often has a company has to respond to competition from other companies it has to either downsize considerably or expand to meet the extra demand. If your competition expands and takes more of the market you risk being edged out. A mistake a lot of big companies make is buying a company that is in an unrelated field. This can waste resources especially if they don't how the new companies works within its marketplace. It can be they buy a company in a field in a related field but the company appeals to a different. Also often a successful company will go public on the stock exchange to get funds for expansion but the people in charge may find they are losing at least partial control of the company. In Britain there was a small baby boom in the 90's but on the whole the population is ageing benefiting companies with an aging demographic of average customer. A company that appeals to younger people for example may find they must downsize or look to other markets. If a company only sells to certain markets they risk reaching a saturation point where further expansion is limited. A problem with the book is that the examples it has are obviously from years ago but it is well written and I enjoyed reading it.
This is a comprehensive book about strategy that is suitable for both experienced and newly introduced students and professionals. The balance achieved by providing case studies to relate theory to practice is a key strength. Although, I found the book too qualitative and lacking on financial management, it might be to maintain focus and avoid expanding the text to an unmanageable size.
One of the definitive texts on business strategy, its causes, it aims, and its consequences. If Johnson, Scholes, and Whittington's ideas now seem a little clichéd that is only because others have taken the baton from the advanced position to which they carried it and run still further.