The Eleventh Commandment: An Introduction to Religio-Marketing

by Mallika Nawal

There are several factors that influence a consumer's behavior. While religion and religiosity levels are not the sole determinants, they play a significant role in the overall consumption process and hence deserves attention. Religion, to the common man, is a path that leads him to God and lays down certain guidelines on the norms of acceptable behavior. This book, therefore, provides an insight into the world of religio-marketing and explores the dual (1) when religion of consumers shape marketing decisions and (2) when marketing concepts are used to market 'religion' as a product. This book not only provides insights for marketers on religio-marketing; but should appeal to a wider audience since religion touches everybody's lives.

104 pages, Paperback

First published January 1, 2009

About the author

Dr. Mallika Nawal is presently an advocate, practicing civil and criminal law. Before joining the Bar, Dr. Nawal spent 12 years in academia, having taught at institutes like the Xavier Institute of Management, Bhubaneswar, S.P. Jain Centre of Management, Dubai/Singapore and at the Indian Institute of Technology (IIT) Kharagpur, where she conducted courses in oral business communication, written business communication, grooming and corporate etiquette. Dr. Nawal also served as Associate Editor for Vilakshan, XIMB’s bi-annual research journal and is also a prolific novelist and columnist for various national and international magazines.

She serves as a Panelist on the WHO's Network of Experts for Psycho-Social Working Environment in Developing Countries. She was also part of the subcommittee on Management Education and made recommendations to the Ministry of HRD for the 11th Five-Year-Plan.

In her free time, she enjoys reading, travelling, adventure sports, and rescuing dogs and animals.

Coverage in THE TIMES OF INDIA - 2nd January 2014 http://articles.timesofindia.indiatim...

Coverage in PRABHAT KHABAR - 3rd January 2014 http://epaper.prabhatkhabar.com/c/215...

Visit My Official FB Page - https://www.facebook.com/iammallika


Her other works:

1. Business Communication (2011) - Prescribed textbook at several institutes and universities like Delhi University, JNTU, Hyderabad, Pune University, Petroleum University, Bhartiya Vidyapeeth, L.N. Mishra Institute of Economic Development and Social Change, etc.
2. I'm a Woman & I'm on SALE (2013) - Nominated for The Hindu Best Fiction for 2014
3. Religictionary - The A-Z of Religions
4. The Eleventh Commandment - An Introduction of Religio-Marketing.

Upcoming Books
5. Corporate Law
6. Marketing Management
7. I'm a Woman & I'm the NEMESIS - (#2 of 'I'm a Woman' Thriller Trilogy)

Ph.D. Topic - "The Impact of Religious Affiliation and Religious Commitment on Consumer Decision Making Styles"

Reach her @ mallika_nawal@yahoo.com

Reviews

[Ants · Rating 5 out of 5]

This book is a great read for people who like reading about marketing, advertising, branding etc. It uses concepts from religion to explain, illustrate and guide marketers on how to use these concepts in devising a suitable marketing plan.

All in all a must read (its fairly basic and simple).

Amazon's offering a great discount and I received my promotional copy from the author's website. (http://www.the-eleventh-commandment.com)