Scrivere per il web. Diventare un web copywriter e catturare l'attenzione dei clienti

by Michael Miller

You have to put together a website. Or it's time to post to your blog or social media account. Or there's an online press release to write. Or you have to write your next Google AdWords ad. In other words, there's a bunch of online copy to write. The problem is, you're not familiar with writing copy for websites, or blogs, or social media, or anything online. Maybe you've written "traditional" copy -- brochures, newsletters, print ads. Or maybe you're not much of a copywriter at all. Still, someone has to write all that online copy, and it's you. So, where do you start? How is writing online copy different from writing for print media? Who's your audience? How much copy is too much -- or not enough? What special issues should you consider? Web Words That Work answers those questions, and plenty more. The first practical guidebook for online copywriters in the 21st century, it doesn't just present general web copywriting it also delivers specific advice for writing web pages, blog posts, social media updates, email promos, web interfaces, FAQs, and even online help. You'll find specific coverage of SEO-optimizing your copy for Google and other major search engines. Step-by-step, you'll discover how to write punchy, effective copy that gets your point across, engages and energizes your readers, and takes your site (or blog, or whatever) straight to the top of search pages. It's not that hard, if you know the secrets, and this book reveals them.

Genres: Writing

Paperback

First published December 11, 2012

Reviews

[Marina · Rating 4 out of 5]

This is a great introduction to copywriting, but it was a bit dated as the Internet has evolved enormously 10 years from the book's publication. Still, a very interesting read.

[Lisa · Rating 5 out of 5]

Michael Miller outlines a clean, modern approach to writing for the web. He advocates keeping copy short, simple, and organized for today's reader who skims through web pages.

He covers writing web pages, blog posts, social media, FAQs and more. He integrates SEO practices throughout the book.

And, of course, he lists 200 web words that work.

This is the most valuable book on writing online copy that I have found. It has changed the way I write my blog posts, and will guide me as I write the copy for my new website. I highly recommend it.

[Jeni · Rating 3 out of 5]

It was good. It was an overview, and I'm not sure I learned much, but he didn't say anything I disagreed with. Though there were a few chapters where I knew a lot about the subject at hand, and the overview sort of annoyed me because I sat there going, "Well, what about X? And Y? And Z?"