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Reinventing Virtual Events: How To Turn Ghost Webinars Into Hybrid Go-To-Market Simulations That Drive Explosive Attendance
Make your next webinar something to write home about
In Reinventing Virtual How to Turn Ghost Webinars Into Hybrid Go-To-Market Simulations That Drive Explosive Attendance, a team of accomplished sales and coaching leaders delivers an insightful and engaging take on how to go from just holding your webinar audiences captive to truly captivating them. In the book, you’ll learn a novel way to produce online experiences the authors call “Customer-Centric Events,” hybrid, go-to-market simulations that generate high levels of attendance and participation.
The authors upend conventional wisdom to show you how to create unconventional webinars that dazzle prospective customers and flood your pipeline. You’ll discover how
Transform your product-centric pitch-offs into innovative customer-centric events that activate and engage your ideal audience Use the authors’ signature G.A.M.E.S. framework to drive high-quality leads Build buzz, engagement, and interactivity directly into your virtual event and attract the top speakers in your industry
A can’t-miss playbook that turns everything you know about virtual events on its head—and shakes it up for good measure—Reinventing Virtual Events is an essential read for founders, sales professionals, business owners, marketing professionals, and anyone else with a stake in developing successful and engaging online and hybrid events.
In Reinventing Virtual How to Turn Ghost Webinars Into Hybrid Go-To-Market Simulations That Drive Explosive Attendance, a team of accomplished sales and coaching leaders delivers an insightful and engaging take on how to go from just holding your webinar audiences captive to truly captivating them. In the book, you’ll learn a novel way to produce online experiences the authors call “Customer-Centric Events,” hybrid, go-to-market simulations that generate high levels of attendance and participation.
The authors upend conventional wisdom to show you how to create unconventional webinars that dazzle prospective customers and flood your pipeline. You’ll discover how
Transform your product-centric pitch-offs into innovative customer-centric events that activate and engage your ideal audience Use the authors’ signature G.A.M.E.S. framework to drive high-quality leads Build buzz, engagement, and interactivity directly into your virtual event and attract the top speakers in your industry
A can’t-miss playbook that turns everything you know about virtual events on its head—and shakes it up for good measure—Reinventing Virtual Events is an essential read for founders, sales professionals, business owners, marketing professionals, and anyone else with a stake in developing successful and engaging online and hybrid events.
276 pages, Kindle Edition
Published December 20, 2022
5 people are currently reading
6 people want to read
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Displaying 1 of 1 review
October 18, 2024
*.5
This book isn't what I thought it was going to be. Only about 10% is actually about webinars or virtual events of any kind, with the remaining 90% dealing with general sales and marketing tactics, such as cold calling and the best ways to follow up with prospective leads. There's an uncomfortably vituperative focus on marketing vs sales departments.
The book is very specific and somewhat meta, aimed at an audience of marketers trying to sell their Software-as-a-Service to other marketers. Products like Salesforce. Large parts of the book are just an advertisement brochure for the author's own services, going as far as raising important questions then refusing to answer them because then the reader wouldn't need to hire them.
The writing style is awful, with short choppy sentence fragments, sleazy salespitch phrases, and chock full of business jargon, much of it undefined. The editing is also bad, with lots of repetition, awkward statements, incomplete thoughts, etc.
There are a couple of useful ideas, but not nearly enough. The two main takeaways are to make webinars more interactive through gamification, and to make them participatory by keeping them client-centric/customer-led.
This book isn't what I thought it was going to be. Only about 10% is actually about webinars or virtual events of any kind, with the remaining 90% dealing with general sales and marketing tactics, such as cold calling and the best ways to follow up with prospective leads. There's an uncomfortably vituperative focus on marketing vs sales departments.
The book is very specific and somewhat meta, aimed at an audience of marketers trying to sell their Software-as-a-Service to other marketers. Products like Salesforce. Large parts of the book are just an advertisement brochure for the author's own services, going as far as raising important questions then refusing to answer them because then the reader wouldn't need to hire them.
The writing style is awful, with short choppy sentence fragments, sleazy salespitch phrases, and chock full of business jargon, much of it undefined. The editing is also bad, with lots of repetition, awkward statements, incomplete thoughts, etc.
There are a couple of useful ideas, but not nearly enough. The two main takeaways are to make webinars more interactive through gamification, and to make them participatory by keeping them client-centric/customer-led.
Displaying 1 of 1 review