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The Great Formula for Creating Maximum Profit with Minimal Effort
In The Irresistible Offer, Mark Joyner showed marketers, salespeople, and business leaders how to craft an offer that no reasonable person could refuse. But, despite its undeniable effectiveness, The Irresistible Offer is only one ingredient in Joyner's recipe for consistent sales success. Now, he shares the rest of his proven selling process in The Great Formula.
The Great Formula begins where The Irresistible Offer left off: with an unbeatable offer that's just waiting to be sold. This second installment takes that offer and shows you how to present it to customers, sell it, and then sell it again. The key to sales success really is that simple! Realistically, everything you need to know about selling can be summed up in three short steps-create an enticing offer, present it to the right audience, and then give them a second helping of it.
If none of this sounds all that original to you, then you're already on the right track! The Great Formula works because it stresses simplicity and focuses just on those actions that get results. It's real-world, down-to-earth selling advice that's so straightforward even the smartest people often overlook it. But great businesses, whether they know it or not, use The Great Formula everyday. As proof, Joyner examines a variety of successful businesses-some you might already know about-and shows you how they used The Great Formula to great success.
Joyner fully explains every aspect of the three-step process and also includes tips and tricks that will make it even more effective. He shows you how to use word of mouth to turn satisfied customers into free advertising, how to find the perfectpotential buyers for your product, and how to increase your profits by selling even more product on the back end.
The Great Formula is simple because, as Joyner shows, success is never complicated. It's only a matter of seeing, with clarity, which simple actions will render the desired result and then taking those actions with zeal. Regardless of what you sell, this time-tested system can be applied to any business-even yours-in any industry.
The Great Formula begins where The Irresistible Offer left off: with an unbeatable offer that's just waiting to be sold. This second installment takes that offer and shows you how to present it to customers, sell it, and then sell it again. The key to sales success really is that simple! Realistically, everything you need to know about selling can be summed up in three short steps-create an enticing offer, present it to the right audience, and then give them a second helping of it.
If none of this sounds all that original to you, then you're already on the right track! The Great Formula works because it stresses simplicity and focuses just on those actions that get results. It's real-world, down-to-earth selling advice that's so straightforward even the smartest people often overlook it. But great businesses, whether they know it or not, use The Great Formula everyday. As proof, Joyner examines a variety of successful businesses-some you might already know about-and shows you how they used The Great Formula to great success.
Joyner fully explains every aspect of the three-step process and also includes tips and tricks that will make it even more effective. He shows you how to use word of mouth to turn satisfied customers into free advertising, how to find the perfectpotential buyers for your product, and how to increase your profits by selling even more product on the back end.
The Great Formula is simple because, as Joyner shows, success is never complicated. It's only a matter of seeing, with clarity, which simple actions will render the desired result and then taking those actions with zeal. Regardless of what you sell, this time-tested system can be applied to any business-even yours-in any industry.
Audio CD
First published January 1, 2006
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Displaying 1 - 4 of 4 reviews
April 23, 2019
Listened to this book: I gave it a 1, because I couldn't give it a negative number. Awful rehash of O.P.T. I felt 'dirty' after hearing it.
February 5, 2009
This one is a must read for all marketers, entrepreneurs, business people looking to sell more and make more money. Yes, I said it. Make money! So many are shy or reticent to make evident their desire to make money. I guess it goes back to poor monetary conditioning one is brought up on. All those negative comments on money: "Money doesn't grow on trees" "Save for a rainy day" "Money is the root of all evil" "All rich are corrupt." It's not the money that's evil but the love of it beyond and above the love of the ethical treatment of humankind.
On to the book. In the book, Joyner gives example, after example, after example of ideas on how to market--using his ideas and many of others. If you don't get at least a half dozen solid ideas on how to break through the marketing noise out there, then you either fell asleep reading or you're in a coma.
Today's consumer is jaded. They've been inundated with telemarketers; television, radio, and magazine interuption marketing; bilboards; spam; snail mail; junk mail. On and on and on. Some say we are exposed to 3000 ads a day. I guess it depends on how much you read, watch television, drive, or surf the net; regardless, today people have made an art of ignoring the marketer and salesperson.
So how does Joyner and his cohorts suggest you sell? They believe you should give more value than the dollar amount given by the consumer. They believe that you should give away valuable free stuff. They suggest you get creative: one lawyer put talking soap cakes in public urinals; when you pee, you get a little message and gingle on what he can do for you.
There are still lots of ways to get through to people because people are people; they have lots of problems that need fixing. You, as an expert marketer, just has to know how to do it. And Mark Joyner has some solid suggestions for you. Good mareting!
On to the book. In the book, Joyner gives example, after example, after example of ideas on how to market--using his ideas and many of others. If you don't get at least a half dozen solid ideas on how to break through the marketing noise out there, then you either fell asleep reading or you're in a coma.
Today's consumer is jaded. They've been inundated with telemarketers; television, radio, and magazine interuption marketing; bilboards; spam; snail mail; junk mail. On and on and on. Some say we are exposed to 3000 ads a day. I guess it depends on how much you read, watch television, drive, or surf the net; regardless, today people have made an art of ignoring the marketer and salesperson.
So how does Joyner and his cohorts suggest you sell? They believe you should give more value than the dollar amount given by the consumer. They believe that you should give away valuable free stuff. They suggest you get creative: one lawyer put talking soap cakes in public urinals; when you pee, you get a little message and gingle on what he can do for you.
There are still lots of ways to get through to people because people are people; they have lots of problems that need fixing. You, as an expert marketer, just has to know how to do it. And Mark Joyner has some solid suggestions for you. Good mareting!
August 9, 2011
I didn't quite like this as much as The Irresistible Offer. Nonetheless, he does elaborate the Great Formula further, a topic he introduced in TIO.
And here's the thing. TGF is actually the 2nd Glass. Or for those who have read the Mind Control Marketing, it's the 3rd Glass. And that's what great authors do, they offer you the 2nd Glass if you buy into the first book which is actually the TIO.
And to take that even further, by not giving away everything in your initial TIO, you open up an opportunity for your 2nd Glass and 3rd and 4th and so on and so forth.
Clever. Yet, I find it a bit frustrating and unsatisfying when the initial buzz is over. It's like crack and I'm hooked. And I'm looking for my next fix.
The question for me is "Does it always have to be like this?" Yes, we are programmed to never be satisfied with anything, always wanting more. And marketers feed into that inherent need.
Why then do I get a yucky feeling after this particular fix?
And here's the thing. TGF is actually the 2nd Glass. Or for those who have read the Mind Control Marketing, it's the 3rd Glass. And that's what great authors do, they offer you the 2nd Glass if you buy into the first book which is actually the TIO.
And to take that even further, by not giving away everything in your initial TIO, you open up an opportunity for your 2nd Glass and 3rd and 4th and so on and so forth.
Clever. Yet, I find it a bit frustrating and unsatisfying when the initial buzz is over. It's like crack and I'm hooked. And I'm looking for my next fix.
The question for me is "Does it always have to be like this?" Yes, we are programmed to never be satisfied with anything, always wanting more. And marketers feed into that inherent need.
Why then do I get a yucky feeling after this particular fix?
February 23, 2008
Joyner is the ultimate huckster but he's no author.
Displaying 1 - 4 of 4 reviews