The Non-Obvious Guide To Public Relations & Communication: Earning Attention & Building Trust In A Skeptical World

by Shonali Burke, Rohit Bhargava (Foreword)

The NOG to Public Relations & Communication A candid, engaging, and refreshingly straightforward guide to deconstructing and effectively implementing one of the most powerful yet misunderstood management functions of the modern public relations. More than a century after it entered the business lexicon, the brand – and market – building potential of PR is still barely tapped into. Why? Because if business leaders don’t understand, at a fundamental level, how PR contributes to the bottom line, they’re unlikely to invest in it. In this guide, award-winning PR strategist and teacher Shonali Burke sets the record straight about the power of PR, showing you how – when done right – it is by far the most effective way to build trust with your audiences and, as a result, transform your brand’s position, thought leadership, and market share. In this guide, you will Shonali channels her 20+ years’ experience working with some of the most beloved brands in the world into this guide, which is extensively illustrated with anecdotes and use cases from a wide range of industry and business leaders. Whether you’re a new professional or seasoned leader, this guide will become your trusted roadmap to developing and implementing your winning PR strategy.

216 pages, Paperback

Expected publication January 1, 2030