Brew up your own business. This is a step-by-step guide to realizing what for many people is a cherished dream: opening a successful coffee bar. The Complete Idiot’s Guide to Starting and Running a Coffee Bar includes the dirt on what it’s really like to work behind the counter and information on everything from how to build a business plan, to how to make the drinks and how to price them. -Only series book of its kind -The specialty coffee business is still growing -Small businesses create 7 out of 10 new jobs in America -Susan Gilbert has started and run five successful coffee bars
Linda Formichelli is a freelance writer in Los Angeles. She spent 25 years writing for top publications and brands, from Good Housekeeping and Inc. magazines to Best Buy and Intel. She's also the author or coauthor of a dozen books, including the classic The Renegade Writer: A Totally Unconventional Guide to Freelance Writing Success.
As I mentioned in previous reviews I have considered opening my own business in the past. I should say off the start I would probably rate this book 2.5 stars if possible. As such a book on how to start and run a cafe seemed to be a valuable resource.
The book is written in plain English and clear. Anyone who has spent a little bit of time reading and thinking about this concept will be comfortable with the topics covered within. The authors do an effective job in laying out what a person can expect as a coffeeshop owner and what skills, tools and resources they should have if they want to enter the field. I can see how some of this stuff would be seem a bit basic, but the advice is generally sound. Where it falls short is likely to do with one's particular circumstance.
The book discusses some of the peculiarities of coffee, making a business plan, picking locations, branding, operations, marketing, and more. I would say this is a good first read for those considering entering this business, which is the purpose of the series.
This book was very informative and clear. The chapters were well thought out and packed with facts without being overwhelming. It outlined many tips that I wouldn't of even thought of. It even had fun facts written in side bars. Because the book was written by a successful coffee shop owner, I knew the information was reliable. This book opened my eyes to the advantages and hardships of starting my own coffee shop. It helped me learn how to be a good coffee/tea connoisseur and marketer. Now, whenever I go to a Starbucks or local cafe I can use a critical eye to see their strong and weak points. I recommend this book to every new coffee-shop-owner-hopeful.
This is a step-by-step guide to realizing what for many people is a cherished dream: opening a successful coffee bar. The Complete idiot's Guide to Starting and Running a Coffee Bar includes the dirt on what it's really like to work behind the counter and information of everything from how to build a business plan, to how to make the drinks and how to price them.
- Only series book of its kind
- The specialty coffee business is still growing
- Small businesses create 7 out of 10 new jobs in America
- Susan Gilbert has started and run five successful coffee bars