When Search Meets Web Usability

by Shari Thurow, Nick Musica

This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.

Genres: Design, Business

209 pages, Kindle Edition

First published March 1, 2009

Reviews

[Josh Steimle · Rating 4 out of 5]

If you're only going to read one SEO book, this is it.

[Rob Tarling · Rating 4 out of 5]

As good as it was when first published, but the rise of generative AI is putting the underlying search model in doubt.