Analyzing Social Media Networks with NodeXL: Insights from a Connected World

by Derek L. Hansen, Ben Shneiderman, Marc A. Smith

Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three analyzing social media, NodeXL tutorial, and social-media network analysis case studies. Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections. The next part focuses on the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises throughout this book. In the final part, each chapter presents one form of social media, such as e-mail, Twitter, Facebook, Flickr, and Youtube. In addition, there are descriptions of each system, the nature of networks when people interact, and types of analysis for identifying people, documents, groups, and events.

Genres: Technology

304 pages, Paperback

First published August 27, 2010

Reviews

[Brian · Rating 3 out of 5]

The scrappy little Excel plugin, NodeXL, has amazing potential for measuring and visualizing all kinds of digital networks. My marketing media class took it for a test run, and this book was an able guide, featuring cookbook-style instruction and lots of pretty pictures.

The first section, which gives obvious explanations of every type of every digital network imaginable, is only helpful if you're 85 years old or have been living off the grid for the past 10 years. The sections on applying NodeXL were quite relevant, though, especially in the email and Twitter network examples. Some formula examples in the book no longer work with the latest version of NodeXL.

[Ryan Williams · Rating 4 out of 5]

A bit out of date at this point, but still a good introduction.

[Cedric · Rating 3 out of 5]

Decent book, interesting concepts in social networking, the current pro version of the tool has outgrown the menu options in the book.

[CO · Rating 4 out of 5]

It is sufficient for the people who wants to start from somewhere. Clear definition fed and satisfied the curiosity.

[Enrico]

well, it's about this microsoft product, and I don't know why it's all about twitter.

[Pantaleon Fassbender · Rating 5 out of 5]

Excellent resource on a quite fascinating instrument.

[Maryam Baratzadeh]

a