For graduate-level courses in Marketing Research, Research Design and Data Analysis. Multivariate Data Analysis provides an applications-oriented introduction to multivariate data analysis for the nonstatistician by focusing on the fundamental concepts that affect the use of specific techniques.
Definitely recommend it, it explains everything in detail and combined with the statistical examples makes it easier to understand. At some point it's just a little too dry but oh well
While focusing on design, estimation, and interpretation, the authors reduce the reliance on statistical notation and terminology, and instead identify the fundamental concepts that affect the use of these techniques. The result is an applications-oriented introduction to multivariate analysis for the nonstatistician.
From day one in my master degree, this book was a great assistance to me to understand the validity and reliability of the research instrument. Very recommended for those who are doing quantitative research and they are non-statisticians students.
I have to say that this is hands-down the best statistics book I've ever read and the only one out of the pile of books I've purchased that I'm keeping as a reference. There is so much focus on how to choose the correct methods based on the types of data that you're working with - it's refreshing to read a book that's less focused on the math and more focused on the real-world applications.
This book was referred to me by my Professor at MICA for my PGC in Marketing Analyst. It is a very comprehensive book on marketing research and data analysis which has indepth explanation of various data mining and analysis techniques.
The book is not a step by step tutorial on any particular software for SAS / SPSS, as in it would not give you steps to run the analysis but it is more detailed on the actual analysis aspect. The thing you would do after you run the analysis and see the output in front of you. How would you interpret it. And I believe that is the most important part irrespective of the tool you are using.
I would not know if the book would be an easy read for someone who wants to learn analytics on his own. But is the MOST important read. So if you are comfortable with using SAS, SPSS, R or any other data analysis tool then this book will help you by understanding the output of the analysis and getting insights from the analysis you have run.
At the risk of sounding even more nerdy than I already am, this was actually the best statistics book I have ever read (and I have read a few of them in the past year and a half). Even if you don't take a class but just have an interest in multiple regression (Jason) or any basic or advanced multivariate statistics technique, I highly recommend this book.