“This is the year 2020. We use the idea of 2020 to represent clear vision forward. We also use the idea of 2020 to talk about clear vision backward; 2020 hindsight. So the idea is that we're smack in the middle of the idea of the past and the future. And 2020 represents our opportunity to really see clearly what we've chosen in the past and really apply that clearly to what we prefer in the future.”