“All along the river, the people I spoke to were hard-working and deeply attached to the mental security blanket of having a decent house, clean car and steady job. They were relatively wealthy, but at the same time quite ambivalent about wealth, and disdainful of anything which smacked of excessive consumption. Family was important, but having expensive jewellery or a fancy haircut usually were not. People considered it essential to be productive and efficient, but would also think it an outrage to be expected to reply to a work email on the weekend. From Rotterdam to Ludwigshafen, they counted pennies and returned empty bottles, avoided running up debts, and were careful to save for rainy days. Food was enjoyed but unimportant, and a 'salad' was anything covered with mayonnaise, preferably fried first.”