“The nose is idiosyncratically central not only to our sense of smell but to our sense of who we are , in our most primal appetites. For the idea of appetite pertains to food as well as to all the sensual and spiritual experiences that drive us, give us pleasure, make us feel more alive in the moment. Scent is a portal to these basic human appetites—for the far-off, the familiar, the transcendent, the strange, and the beautiful—that have motivated us since the origins of our species.”