“The Modern Movement, demanding a new architecture for a new age, swept away these ‘styles’. That new architecture was supposed to be metaphor-free. Puzzled viewers soon began to invent their own metaphors. They spoke of cardboard boxes, matchboxes and filing cabinets. Despite designers’ outraged protestations, these boxy buildings were metaphors and had meaning. The messages they carried were ‘modernity’ and ‘functionalism’.”