“Goffman observes the difference between doing something and expressing the doing of something, between feeling something and conveying a feeling. ‘The representation of an activity will vary in some degree from the activity itself and therefore inevitably misrepresent it’, Goffman writes. (Take the experience of enjoying a sunset versus the experience of communicating to an audience that you’re enjoying a sunset, for example.) The internet is engineered for this sort of misrepresentation; it’s designed to encourage us to create certain impressions rather than allowing these impressions to arise ‘as an incidental by-product of [our] activity.’ This is why, with the internet, it’s so easy to stop trying to be decent, or reasonable, or politically engaged--and start trying merely to seem so”