“One must act in a certain way!' ... This imperative not only contains the desire to preserve a prehistoric given form of vital connections but also presupposes a possibility that his form could be disrupted. It expresses the struggle of two forces - the inner contradiction of life. Both sides of a custom find objective expression when its 'norm' is disturbed: this is when 'coercion' enters the scene and puts an end to the disturbance. 'Custom' manifests itself as a coercive norm with a specific sanction.
This opens a whole new sphere of human development.”