“Yet what bothers Maher most is a less tangible harm: the insult of seeing the clothes his company makes sell for prices that show just how little they are valued. 'Generation Z and millennials are really demanding ethical products,' he said. 'But when you buy a fast-fashion T-shirt for four dollars, or two dollars, you never ask, 'How could this have landed in Berlin or London or Montreal for this price? How does the cotton get grown, ginned, spun, woven, dyed, printed, sewn, packed, shipped, all for four dollars?' You've never realized how many lives you are touching, all because your payment doesn't pay for their wages.”