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“An equally compelling point regarding the power of reciprocity comes from an account of a woman who saved her life not by giving a gift as did the captured soldier, but by refusing a gift and the powerful obligations that went with it.”

Robert Cialdini, Influence: The Psychology of Persuasion
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Influence: The Psychology of Persuasion (New and Expanded Edition 2021) Influence: The Psychology of Persuasion by Robert Cialdini
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