“You should do well but not really good. And the reason is that in the time it takes you to go from well to really good, Moore’s law has already surpassed you. You can pick up 10 percent but while you’re picking up that 10 percent, computers have gotten twice as fast and maybe with some other stuff that matters more for optimization, like caches. I think it’s largely a waste of time to do really well. It’s really hard; you generate as many bugs as you fix. You should stop, not take that extra 100 percent of time to do 10 percent of the work.”