“Back to normativity and its abuses. A more modest, but not at all less harmful, appeal to normativity, is about the universal appeal of aesthetic evaluations. It is not that a certain artwork just demands you to have a certain aesthetic reaction. Rather, when everybody else has, or at least should have, the same reaction. This is Immanuel Kant's view and it has had a lasting influence on 'Western' aesthetics.

I'm trying to say this politely and in awe of the intellectual achievement of Kant's philosophy, but this is one of the most arrogant ideas in the history of aesthetics. If you implicitly assume that everybody else should have the same reaction as you do, then you seriously underappreciate the diversity of humankind and the diversity of the cultural backgrounds people come from. And any time we are even tempted to think (or assume, or feel) that whatever we do has universal appeal or universal communicability, that would be a good time to stop and exercise what I call aesthetic humility'- thinking about just how contingent our own position and cultural background is compared to the vast diversity of cultures on this planet.”