“We advance consciousness by advancing how we program people with ideas and concepts. The more powerful the ideas and concepts, the more powerful the people. Via language, via education, we can neuro-linguistically program everyone in the optimal way. The optimal way is of course the one based on reason and logic. Although we must make people Apollonian, we should never forget the need to pay the Dionysian its dues. You can never forget about the Shadow, the Id, the Devil.”