“Values are the non-negotiables in our belief system that would never change regardless of the setting or external pressures. They are best discerned by observing our actions, which reflect our character. Values stem from who we are. They would show up in whatever sort of business we were running. Purpose is the reason why our particular organization exists. (Later in life, the same values might lead to a different purpose, mediated through a different business.) Mission is how the organization will achieve the purpose for our existence, based on the values that we share. (Any given purpose could lead to multiple missions. Your mission is how you choose to implement your purpose.) Vision is the destination. It’s what the end result will look like if my values lead to a certain purpose whose mission my organization exists to fulfill. It connects purpose with impact. (This is the huge, wide-ranging vision that drives you forward. It’s aspirational in nature.)”