“Have an impact on your clients; i.e., do effective work. Make money for yourself as the primary shareholder. Create a culture that complements what you care about and fosters what you are hoping to accomplish. Enjoy your work. There’s an interplay among these four things, and every day you make decisions that prioritize one over the other, which is appropriate. Those priorities can change on a daily basis, too, but when you look at how they balance out over long periods of time, where do you start and what might you be aiming for? Let me suggest the order that might work best over the lifetime of a business, in descending order of importance: Make money. Do effective work. Build a strong culture. Enjoy your work.”