“Every standardized institution, by definition and design, is focused on efficiency above all else, and generic motives and universal motives are efficient ways of moving the needle—on average, at least. But they’re horrible for your own fulfillment. Not only do standardized views of motivation ignore everything that is important about who you are, but by incessantly focusing all of our attention on a small set of institutionally ordained motives, the Standardization Covenant constrains our thinking about what a personal motive can even be.
Fortunately, dark horses reveal the hidden truth about motivation. ... The lives of dark horses demonstrate the remarkable specificity of micro-motives.”