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John Ruskin

“In all buying, consider, first, what condition of existence you cause in the producers of what you buy; secondly, whether the sum you have paid is just to the producer, and in due proportion, lodged in his hands; thirdly, to how much clear use, for food, knowledge, or joy, this that you have bought can be put; and fourthly, to whom and in what way it can be most speedily and serviceably distributed: in all dealings whatsoever insisting on entire openness and stern fulfillment; and in all doings, on perfection and loveliness of accomplishment; especially on fineness and purity of all marketable commodity: watching at the same time for all ways of gaining, or teaching, powers of simple pleasure, and of showing —the sum of enjoyment depending not on the quantity of things tasted, but on the vivacity and patience of taste.”

John Ruskin, Unto This Last. Four Essays On The First Principles Of Political Economy
tags: buying, economy
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