“In humility, subjectivity and in the ability to see a series of elements from a distance; it may help you to focus your messaging in order to create a much stronger of an impact.

In some cases, when you are too close to your branding, messaging, marketing and your content, you may not be able to see the full picture or for that matter, the picture others are seeing.

Consider looking at how you are being perceived over focusing only on the intention of how you want to be seen.”