“And yet, as we have seen in this chapter, state power can be exercised in many ways, some of which are so subtle that they are barely even noticeable. These less-noticeable forms of intervention are more effective ways for the powerful to pressure others to conform to their will. 'Nudging' your subjects to obey you is far more effective than forcing them to do so at the barrel of a gun -even if a gun can occasionally be useful where a nudge fails. Changing the way your subjects think about themselves, and about the state itself, is an even more effective way to govern them. In the neoliberal era, governance is everywhere, but government is nowhere. This invisibility makes the exercise of power much harder to resist.”